The existence of double jeopardy within the order of entry effect
Year of publication: |
July 2017
|
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Authors: | Wilkie, Dean C. H. ; Johnson, Lester W. |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 25.2017, 4, p. 334-341
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Subject: | Late entrant | order of entry effect | double jeopardy | marketing mix | Markteintritt | Market entry | Marketingmanagement | Marketing management | Theorie | Theory |
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