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isPartOf:"Journal of strategic marketing"
~person:"Brotspies, Herbert"
~person:"Tzempelikos, Nektarios"
~subject:"B-to-B-Marketing"
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B-to-B-Marketing
Business-to-business marketing
2
Marketing management
2
Marketingmanagement
2
B2B models
1
Erfolgsfaktor
1
Key account management
1
Key-Account-Management
1
Lieferantenmanagement
1
Market segmentation
1
Marktsegmentierung
1
Strategic management
1
Strategisches Management
1
Success factor
1
Supplier relationship management
1
Target group
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Zielgruppe
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business markets
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segmentation criteria
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strategic insights
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target marketing success
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Brotspies, Herbert
Tzempelikos, Nektarios
Weinstein, Art
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Anees-ur-Rehman, Muhammad
1
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Johnston, Wesley James
1
Mishra, Prashant
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Mols, Niels Peter
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Ngo, Liem Viet
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O'Cass, Aron
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Journal of strategic marketing
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business-to-business marketing
1
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ECONIS (ZBW)
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Rethinking business segmentation : a conceptual model and strategic insights
Brotspies, Herbert
;
Weinstein, Art
- In:
Journal of strategic marketing
27
(
2019
)
2
,
pp. 164-176
Persistent link: https://www.econbiz.de/10012202451
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2
Approaching Key Account Management from a long-term perspective
Tzempelikos, Nektarios
;
Gounaris, Spiros
- In:
Journal of strategic marketing
21
(
2013
)
2
,
pp. 179-198
Persistent link: https://www.econbiz.de/10009732195
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