Approaching Key Account Management from a long-term perspective
Nektarios Tzempelikos and Spiros Gounaris
| Year of publication: |
2013
|
|---|---|
| Authors: | Tzempelikos, Nektarios ; Gounaris, Spiros |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 21.2013, 2, p. 179-198
|
| Subject: | B-to-B-Marketing | Business-to-business marketing | Key-Account-Management | Key account management | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009732195