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isPartOf:"Journal of strategic marketing"
~person:"Chao, Chih-Wei"
~subject:"Emerging economies"
~type_genre:"Article in journal"
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Strategic recommendations for new product adoption in the Chinese market
Chao, Chih-Wei
;
Reid, Mike
;
Lai, Po-Hsin
;
Reimers, Vaughan
- In:
Journal of strategic marketing
28
(
2020
)
2
,
pp. 176-188
Persistent link: https://www.econbiz.de/10012202803
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