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isPartOf:"Journal of strategic marketing"
~person:"Sahi, Gurjeet Kaur"
~person:"Smith, Brian David"
~subject:"Implementation"
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Capturing an elusive phenomenon : development and testing a multiple perspective model of marketing strategy implementation
Smith, Brian David
- In:
Journal of strategic marketing
22
(
2014
)
1
,
pp. 16-40
Persistent link: https://www.econbiz.de/10010259211
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