Capturing an elusive phenomenon : development and testing a multiple perspective model of marketing strategy implementation
Brian David Smith
| Year of publication: |
2014
|
|---|---|
| Authors: | Smith, Brian David |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 22.2014, 1, p. 16-40
|
| Subject: | marketing | strategy | implementation | conflict | motivation | commitment | Einführung | Implementation | Motivation | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010259211