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isPartOf:"Journal of strategic marketing"
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Search: subject_exact:"Marketing mix"
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Marketing management
192
Marketingmanagement
192
Firm performance
31
Unternehmenserfolg
31
Beziehungsmarketing
28
Relationship marketing
28
market orientation
27
Brand management
23
Markenführung
23
KMU
22
SME
22
Strategic management
22
Strategisches Management
22
Marketing
20
Competitive advantage
18
Consumer behaviour
18
Konsumentenverhalten
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Wettbewerbsvorteil
18
Innovation
17
Emerging economies
13
Internet marketing
13
Online-Marketing
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Schwellenländer
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Innovation management
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Innovationsmanagement
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marketing strategy
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Produktentwicklung
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Brand image
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Lieferantenmanagement
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Markenimage
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Supplier relationship management
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International marketing
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Internationales Marketing
8
B-to-B-Marketing
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India
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Gilmore, Audrey
7
O'Cass, Aron
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Sahi, Gurjeet Kaur
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Lane, Nikala
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Mattsson, Jan
3
Modi, Pratik
3
Morgan, Robert
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Ngo, Liem Viet
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O'Dwyer, Michele
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Simmons, Geoff
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Weinstein, Art
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Wright, Sheila
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Areni, Charles Scott
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Baron, Steve
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Carson, David
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Coffie, Stanley
2
Crick, James M.
2
Dibb, Sally
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Gao, Yuhui
2
Hawkins, Matthew A.
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Joshi, Sharad L.
2
Lamberti, Lucio
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Leenders, Mark A. A. M.
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Lim, Weng Marc
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Mavondo, Felix T.
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Piercy, Niall
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Rahman, Kaleel
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Tollin, Karin
2
Truong, Yann
2
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2
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Journal of strategic marketing
Journal of business research : JBR
324
Industrial marketing management : the international journal for industrial and high-tech firms
249
SpringerLink / Bücher
173
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
114
Journal of the Academy of Marketing Science
111
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
98
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Springer eBook Collection
66
Management science : journal of the Institute for Operations Research and the Management Sciences
61
The journal of brand management : an international journal
60
Lehrbuch
58
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Marketing : ZFP ; journal of research and management
42
International journal of technology marketing : IJTMkt
41
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
Springer eBook Collection / Business and Economics
39
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Marketing letters : a journal of research in marketing
37
AMS review : official publication of the Academy of Marketing Science
36
Cogent business & management
35
Journal of business ethics : JOBE
35
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ECONIS (ZBW)
194
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1
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194
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1
Marketing unhealthy brands : an analysis of SKU pricing, pack size and promotion strategies that increase harmful product consumption
Greenland, Steven J.
;
Gill, Robert
;
Moss, Simon
;
Low, David
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 187-202
Persistent link: https://www.econbiz.de/10014553153
Saved in:
2
Slimy tactics : the covert commercialisation of child-targeted content
Smith, Sheli
;
Oates, Caroline J.
;
McLeay, Fraser
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 304-316
Persistent link: https://www.econbiz.de/10014553252
Saved in:
3
Why is the traditional marketing mix dead? : towards the "experiential marketing mix" (7E), a strategic framework for business experience design in the phygital age
Batat, Wided
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 101-113
Persistent link: https://www.econbiz.de/10014553127
Saved in:
4
The interplay of marketing performance measurement and market orientation leading to high business performance in manufacturing SMEs
Mařík, Jiří
;
Karlíček, Miroslav
;
Mochtak, Michal
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 34-48
Persistent link: https://www.econbiz.de/10014553115
Saved in:
5
Value innovation and marketing capabilities in dynamic environments : a dynamic capability perspective
Kachouie, Reza
;
Mavondo, Felix T.
;
Ambrosini, Veronique
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10014553118
Saved in:
6
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
7
Explore information disclosure strategies in pre-loved luxury digital market
Yao, Alex
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 408-421
Persistent link: https://www.econbiz.de/10014553317
Saved in:
8
When media matters : the role of media richness and naturalness on purchase intentions within influencer marketing
Chidiac, David
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1178-1198
Persistent link: https://www.econbiz.de/10014321944
Saved in:
9
Market orientation and behavioural intentions of tourists in Ghana's tourist destinations : the mediation role of tourist satisfaction
Anabila, Peter
;
Achiriga, Victor
;
Okpattah, Benard
; …
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 99-115
Persistent link: https://www.econbiz.de/10014303142
Saved in:
10
Communication channel efficiency across the early lifecycle stages of a brand
Riedel, Aimee S.
;
Lawley, Meredith
;
Birch, Dawn
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 254-266
Persistent link: https://www.econbiz.de/10014303198
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