Market orientation and behavioural intentions of tourists in Ghana's tourist destinations : the mediation role of tourist satisfaction
Year of publication: |
2023
|
---|---|
Authors: | Anabila, Peter ; Achiriga, Victor ; Okpattah, Benard ; Asare, Sylvester |
Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 31.2023, 1, p. 99-115
|
Subject: | Behavioural intentions | Ghana | market orientation | tourist destination | tourist satisfaction | Kundenzufriedenheit | Customer satisfaction | Urlaubsverhalten | Holiday behaviour | Tourismuswirtschaft | Tourism industry | Marketingmanagement | Marketing management | Tourismus | Tourism | Tourismusmarketing | Tourism marketing | Destinationsmanagement | Destination management | Internationaler Tourismus | International tourism |
-
Brščič, Kristina, (2020)
-
A measure of tourist experience quality : the case of inland tourism in Malaga
Soler, Ismael P., (2019)
-
Kuo, Nien-Te, (2016)
- More ...
-
Consumer perception of sex appeal advertising : a high context cultural perspective
Anabila, Peter, (2015)
-
Ethics in marketing : the quest for equity, diversity, and inclusion
Bulley, Cynthia A., (2022)
-
Anabila, Peter, (2020)
- More ...