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isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Holiday behaviour"
~subject:"Markenimage"
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Search: subject_exact:"Viral marketing"
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Holiday behaviour
Markenimage
Viral marketing
69
Virales Marketing
69
Consumer behaviour
40
Konsumentenverhalten
40
Internet marketing
39
Online-Marketing
39
Social Web
39
Social web
39
Customer satisfaction
14
Kundenzufriedenheit
14
Online retailing
14
Online-Handel
14
Urlaubsverhalten
14
online reviews
10
social media
10
Tourism marketing
9
Tourismusmarketing
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eWOM
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Advertising
8
Advertising effects
8
Brand image
8
Tourism
8
Tourismus
8
Werbewirkung
8
Werbung
8
Confidence
7
Vertrauen
7
Brand management
6
Emotion
6
Markenführung
6
Tourism industry
6
Tourismuswirtschaft
6
Beziehungsmarketing
5
Customer integration
5
Destination management
5
Destinationsmanagement
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E-commerce
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Electronic Commerce
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18
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Siguaw, Judy A.
2
Simpson, Penny M.
2
Ali, Faizan
1
Angell, Rob
1
Assaker, Guy
1
Bekk, Magdalena
1
Ben-Shaul, Michal
1
Bošnjak, Michael
1
Chu, Shu-Chuan (Kelly)
1
Cruz-Milán, Oliver
1
Dieck, M. Claudia tom
1
Erz, Antonia
1
Fountoulaki, Paraskevi
1
Friedmann, Enav
1
González Rodríguez, María Rosario
1
Gressel, Justin
1
Hellriegel, Sarah
1
Hwang, Jinsoo
1
Kim, Hyejin
1
Kim, Yoojung
1
King, Ceridwyn
1
Ko, Eunju
1
Krey, Nina
1
Kruse, Joachim
1
Lai, Ivan K. W.
1
Lee, JungHoon
1
Li, Xiang
1
Loureiro, Sandra Maria Correia
1
Luna-Cortés, Gonzalo
1
López Bonilla, Luis Miguel
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López-Bonilla, Jesús Manuel
1
Marder, Ben
1
Martínez-Torres, María del Rocío
1
Maurer, Oswin
1
O'Connor, Peter
1
Plangger, Kirk
1
Reichel, Arie
1
Roschk, Holger
1
Sheng, Xiaojing
1
Simpson, Penny
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
International journal of advertising : the review of marketing communications
Journal of business research : JBR
25
The journal of product & brand management
20
Journal of travel and tourism marketing
19
Journal of retailing and consumer services
14
The journal of brand management : an international journal
11
Tourism management : research, policies, practice
11
International journal of hospitality management
9
International journal of internet marketing and advertising : IJIMA
9
Asia Pacific journal of marketing and logistics
8
International journal of contemporary hospitality management
8
Journal of hospitality marketing & management
8
Psychology & marketing
7
Tourism management perspectives : TMP
7
Journal of marketing communications
6
Cogent business & management
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of destination marketing & management
5
Journal of promotion management : innovations in planning and applied research
5
Journal of vacation marketing
5
International journal of business information systems : IJBIS
4
International journal of services technology and management
4
International journal of technology marketing : IJTMkt
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of marketing
4
Journal of marketing research : JMR
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of vacation marketing : an international journal
4
Tourism analysis : an interdisciplinary tourism & hospitality journal
4
Corporate reputation review
3
European journal of marketing : EJM
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of consumer studies
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of international consumer marketing
3
Marketing intelligence & planning
3
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
3
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ECONIS (ZBW)
18
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1
Exploring the influence of touch points on tourist experiences at crisis impacted destinations
Krey, Nina
;
Dieck, M. Claudia tom
;
Wu, Shuang
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
1
,
pp. 39-54
Persistent link: https://www.econbiz.de/10014245276
Saved in:
2
Comparing the effects of tourists' perceptions of residents' emotional solidarity and tourists' emotional solidarity on trip satisfaction and word-of-mouth intentions
Lai, Ivan K. W.
;
Wong, Jose Weng Chou
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
1
,
pp. 136-152
Persistent link: https://www.econbiz.de/10014581712
Saved in:
3
When tourists are angry or fearful : (in)effectiveness of emotion regulation in changing behavioral intention
Tan, Karen Pei-Sze
;
Li, Xiang
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
4
,
pp. 796-817
Persistent link: https://www.econbiz.de/10014582400
Saved in:
4
When brands get real : the role of authenticity and electronic word-of-mouth in shaping consumer response to brands taking a stand
Chu, Shu-Chuan (Kelly)
;
Kim, Hyejin
;
Kim, Yoojung
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1037-1064
Persistent link: https://www.econbiz.de/10014321552
Saved in:
5
Cognitive image, mental imagery, and responses (CI-MI-R) : mediation and moderation effects
Loureiro, Sandra Maria Correia
;
Roschk, Holger
;
Ali, Faizan
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
4
,
pp. 903-920
Persistent link: https://www.econbiz.de/10012880693
Saved in:
6
The role of photograph aesthetics on online review sites : effects of management- versus traveler-generated photos on tourists’ decision making
Marder, Ben
;
Erz, Antonia
;
Angell, Rob
;
Plangger, Kirk
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
1
,
pp. 31-46
Persistent link: https://www.econbiz.de/10012425165
Saved in:
7
eWOM platforms in moderating the relationships between political and terrorism risk, destination image, and travel intent : the case of Lebanon
Assaker, Guy
;
O'Connor, Peter
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
3
,
pp. 503-519
Persistent link: https://www.econbiz.de/10012492311
Saved in:
8
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
9
Self-congruity, social value, and the use of virtual social networks by generation Y travelers
Luna-Cortés, Gonzalo
;
López-Bonilla, Jesús Manuel
; …
- In:
Journal of travel research : a quarterly publication of …
58
(
2019
)
3
,
pp. 398-410
Persistent link: https://www.econbiz.de/10011983268
Saved in:
10
Relationships among senior tourists' perceptions of tour guides' professional competencies, rapport, satisfaction with the guide service, tour satisfaction, and word of mouth
Hwang, Jinsoo
;
Lee, JungHoon
- In:
Journal of travel research : a quarterly publication of …
58
(
2019
)
8
,
pp. 1331-1346
Persistent link: https://www.econbiz.de/10012150540
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