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isPartOf:"MSI reports : working paper series"
~person:"Fischer, Marc"
~subject:"Kundenwert"
~subject:"Markenartikel"
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MSI reports : working paper series
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How important are brands? : a cross-category, cross-country study
Fischer, Marc
;
Voelckner, Franziska
;
Sattler, Henrik
- In:
MSI reports : working paper series
(
2009
)
1
,
pp. 53-77
Persistent link: https://www.econbiz.de/10003857396
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