How important are brands? : a cross-category, cross-country study
Marc Fischer, Franziska Voelckner, and Henrik Sattler
| Year of publication: |
2009
|
|---|---|
| Authors: | Fischer, Marc ; Voelckner, Franziska ; Sattler, Henrik |
| Published in: |
MSI reports : working paper series. - Cambridge, Mass., ISSN 1545-505X, ZDB-ID 2127174-4. - 2009, 1, p. 53-77
|
| Subject: | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Empirische Methode | Empirical method | OECD-Staaten | OECD countries |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003857396