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isPartOf:"Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~subject:"Markenimage"
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Search: subject_exact:"Online-Werbung"
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Markenimage
Internet marketing
116
Online-Marketing
116
Social Web
62
Social web
62
Consumer behaviour
51
Konsumentenverhalten
51
Viral marketing
38
Virales Marketing
38
social media
26
Online retailing
25
Online-Handel
25
Brand management
23
Markenführung
23
Tourism marketing
18
Tourismusmarketing
18
Advertising
16
Werbung
16
Advertising effects
15
Holiday behaviour
15
Urlaubsverhalten
15
Werbewirkung
15
Beziehungsmarketing
14
Relationship marketing
14
Tourism
13
Tourismus
13
Website
13
Hotel industry
12
Hotellerie
12
E-commerce
11
Electronic Commerce
11
Brand image
9
Marketing management
9
Marketingmanagement
9
online reviews
9
Destination management
8
Destinationsmanagement
8
Customer integration
7
Kundenintegration
7
Information behaviour
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9
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Perdue, Richard R.
2
Shin, Hakseung
2
Ben-Shaul, Michal
1
Brooks, Gillian
1
Carson, Stephen J.
1
Cavanaugh, Lisa A.
1
Chabuk, Timur
1
Dahl, Darren W.
1
Deans, Kenneth R.
1
Gnoth, Juergen
1
Ho-Dac, Nga N.
1
Huang, Ming-Hui
1
MacInnis, Deborah J.
1
Micevski, Milena
1
Michaelidou, Nina
1
Moore, William L.
1
Moraes, Caroline
1
Moura, Francisco Tigre
1
Ordabayeva, Nailya
1
Rand, William
1
Reichel, Arie
1
Rust, Roland T.
1
Siamagka, Nikoletta-Theofania
1
Stephen, Andrew T.
1
Tellis, Gerard J.
1
Tirunillai, Seshadri
1
Zhang, Yanwei
1
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Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
Journal of marketing
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Journal of business research : JBR
50
International journal of internet marketing and advertising : IJIMA
33
The journal of product & brand management
32
Journal of retailing and consumer services
26
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
The journal of brand management : an international journal
22
Journal of marketing communications
16
Cogent business & management
14
Journal of promotion management : innovations in planning and applied research
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Tourism management : research, policies, practice
14
International journal of advertising : the review of marketing communications
12
Marketing intelligence & planning
12
Journal of promotion management : JPM
10
Tourism management perspectives : TMP
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
International journal of technology marketing : IJTMkt
8
Journal of marketing management : MM
8
Asia Pacific journal of marketing and logistics
7
International journal of electronic marketing and retailing : IJEMR
7
International journal of hospitality management
7
Journal of advertising research
7
Journal of internet commerce
7
Business horizons
6
European journal of marketing : EJM
6
International journal of advertising : the quarterly review of marketing communications
6
International journal of sports marketing & sponsorship
6
Journal of strategic marketing
6
International journal of consumer studies
5
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
5
Journal of electronic commerce research : JECR
5
Journal of fashion marketing and management
5
Psychology & marketing
5
Young consumers : insight and ideas for responsible marketers
5
European journal of marketing
4
Global business review
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of e-business research : an official publication of the Information Resources Management Association
4
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ECONIS (ZBW)
9
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1
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9
of
9
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articles prioritized
date (newest first)
date (oldest first)
1
Customer nontransactional value cocreation in an online hotel brand community : driving motivation, engagement behavior, and value beneficiary
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
5
,
pp. 1088-1104
Persistent link: https://www.econbiz.de/10013258957
Saved in:
2
Developing a multi-dimensional measure of hotel brand customers' online engagement behaviors to capture non-transactional value
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
3
,
pp. 593-609
Persistent link: https://www.econbiz.de/10014245435
Saved in:
3
The upside of negative : social distance in online reviews of identity-relevant brands
Ordabayeva, Nailya
;
Cavanaugh, Lisa A.
;
Dahl, Darren W.
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 70-92
Persistent link: https://www.econbiz.de/10013438826
Saved in:
4
Real-time brand reputation tracking using social media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
Saved in:
5
What drives virality (sharing) of online digital content? : the critical role of information, emotion, and brand prominence
Tellis, Gerard J.
;
MacInnis, Deborah J.
;
Tirunillai, …
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012176058
Saved in:
6
Motives, modes of participation, and loyalty intentions of Facebook tourism brand page consumers
Ben-Shaul, Michal
;
Reichel, Arie
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
4
,
pp. 453-471
Persistent link: https://www.econbiz.de/10011915445
Saved in:
7
Localizing cultural values on tourism destination websites : the effects on users' willingness to travel and destination image
Moura, Francisco Tigre
;
Gnoth, Juergen
;
Deans, Kenneth R.
- In:
Journal of travel research : a quarterly publication of …
54
(
2015
)
4
,
pp. 528-542
Persistent link: https://www.econbiz.de/10011296028
Saved in:
8
Do marketers use visual representations of destinations that tourists value? : comparing visitors' image of a destination with marketer-controlled images online
Michaelidou, Nina
;
Siamagka, Nikoletta-Theofania
; …
- In:
Journal of travel research : a quarterly publication of …
52
(
2013
)
6
,
pp. 789-804
Persistent link: https://www.econbiz.de/10010200108
Saved in:
9
The effects of positive and negative online customer reviews : do brand strength and category maturity matter?
Ho-Dac, Nga N.
;
Carson, Stephen J.
;
Moore, William L.
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 37-53
Persistent link: https://www.econbiz.de/10010203377
Saved in:
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