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isPartOf:"Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~subject:"Tourism"
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Search: subject_exact:"Online-Werbung"
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Tourism
Internet marketing
164
Online-Marketing
164
Social Web
94
Social web
94
Consumer behaviour
83
Konsumentenverhalten
83
Brand management
42
Markenführung
42
Viral marketing
39
Virales Marketing
39
Beziehungsmarketing
33
Online retailing
33
Online-Handel
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Relationship marketing
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Advertising effects
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Werbewirkung
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Social media marketing
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Fesenmaier, Daniel R.
2
Li, Xiang
2
Wu, Luorong
2
Archer-Brown, Chris
1
Bronner, Fred
1
Callarisa Fiol, Luis José
1
Chen, Ye
1
Colliander, Jonas
1
Dickinger, Astrid
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González Rodríguez, María Rosario
1
Hoog, Robert de
1
Kim, Jeongmi
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Kim, Jihye
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Kim, Min-Seong
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Lambert, Aliette
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Li, Hengyun
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1
Marder, Ben
1
Martínez-Torres, María del Rocío
1
Meng, Fang
1
Mkono, Muchazondida
1
Moliner Tena, Miguel Ángel
1
Narangajavana Kaosiri, Yeamduan
1
Pan, Bing
1
Pennington-Gray, Lori
1
Rodríguez Artola, Rosa María
1
Schroeder, Ashley
1
Sánchez-García, Javier
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Toral, S. L.
1
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Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Tourism management : research, policies, practice
21
Journal of travel and tourism marketing
16
Tourism management perspectives : TMP
9
International journal of contemporary hospitality management
8
Journal of vacation marketing
8
Information technology & tourism
5
Journal of destination marketing & management
4
Journal of hospitality and tourism insights
4
Journal of hospitality marketing & management
4
Online reputation management in destination and hospitality : what we know, what we need to know
4
Administrative Sciences : open access journal
3
Enlightening tourism : ET ; a pathmaking journal
3
International journal of technology marketing : IJTMkt
3
Journal of retailing and consumer services
3
Journal of vacation marketing : an international journal
3
Tourism analysis : an interdisciplinary tourism & hospitality journal
3
Tourism review
3
Benchmarking : an international journal
2
Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
2
European journal of management and business economics : EJM&BE
2
European research studies
2
European review of service economics and management
2
Interdisciplinary management research XVI ; 1
2
International journal of business and globalisation : IJBG
2
International journal of management and marketing research : IJMMR
2
Journal for global business advancement : JGBA
2
Journal of Tourism, Heritage & Services Marketing : JTHSM
2
Journal of business research : JBR
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of global information management : an official publication of the Information Resources Management Association
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of open innovation : technology, market, and complexity
2
Lehr- und Handbücher zu Tourismus, Verkehr und Freizeit
2
Tourism and hospitality research : the surrey quarterly review
2
AGDI working paper
1
Acta Universitatis Danubius / Oeconomica
1
Advances in management & applied economics
1
Amfiteatru economic : an economic and business research periodical
1
Annals of tourism research empirical insights
1
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ECONIS (ZBW)
13
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1
How does mobile social media sharing benefit travel experiences?
Chen, Ye
;
Liu, Yuqing
;
Wu, Luorong
;
Li, Xiang
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
4
,
pp. 841-858
Persistent link: https://www.econbiz.de/10014245657
Saved in:
2
Are you happy for me? : how sharing positive tourism experiences through social media affects posttrip evaluations
Li, Hengyun
;
Meng, Fang
;
Zhang, Xiaonan
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
3
,
pp. 477-492
Persistent link: https://www.econbiz.de/10012880220
Saved in:
3
Destination authenticity as a trigger of tourists' online engagement on social media
Kim, Min-Seong
;
Kim, Jihye
- In:
Journal of travel research : a quarterly publication of …
59
(
2020
)
7
,
pp. 1238-1252
Persistent link: https://www.econbiz.de/10012268371
Saved in:
4
Vacation posts on Facebook : a model for incidental vicarious travel consumption
Marder, Ben
;
Archer-Brown, Chris
;
Colliander, Jonas
; …
- In:
Journal of travel research : a quarterly publication of …
58
(
2019
)
6
,
pp. 1014-1033
Persistent link: https://www.econbiz.de/10012050703
Saved in:
5
User-generated content sources in social media : a new approach to explore tourist satisfaction
Narangajavana Kaosiri, Yeamduan
;
Callarisa Fiol, Luis José
- In:
Journal of travel research : a quarterly publication of …
58
(
2019
)
2
,
pp. 253-265
Persistent link: https://www.econbiz.de/10011982325
Saved in:
6
Social media envy : how experience sharing on social networking sites drives millennials' aspirational tourism consumption
Liu, Hongbo
;
Wu, Luorong
;
Li, Xiang
- In:
Journal of travel research : a quarterly publication of …
58
(
2019
)
3
,
pp. 355-369
Persistent link: https://www.econbiz.de/10011982807
Saved in:
7
Identification of the unique attributes of tourist destinations from online reviews
Toral, S. L.
;
Martínez-Torres, María del Rocío
; …
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
7
,
pp. 908-919
Persistent link: https://www.econbiz.de/10011927228
Saved in:
8
Sharing tourism experiences : the posttrip experience
Kim, Jeongmi
;
Fesenmaier, Daniel R.
- In:
Journal of travel research : a quarterly publication of …
56
(
2017
)
1
,
pp. 28-40
Persistent link: https://www.econbiz.de/10011636653
Saved in:
9
Beyond reviewing : uncovering the multiple roles of tourism social media users
Mkono, Muchazondida
;
Tribe, John
- In:
Journal of travel research : a quarterly publication of …
56
(
2017
)
3
,
pp. 287-298
Persistent link: https://www.econbiz.de/10011649182
Saved in:
10
The role of social media in international tourist's decision making
Schroeder, Ashley
;
Pennington-Gray, Lori
- In:
Journal of travel research : a quarterly publication of …
54
(
2015
)
5
,
pp. 584-595
Persistent link: https://www.econbiz.de/10011348811
Saved in:
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