Beyond reviewing : uncovering the multiple roles of tourism social media users
Muchazondida Mkono and John Tribe
| Year of publication: |
March 2017
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|---|---|
| Authors: | Mkono, Muchazondida ; Tribe, John |
| Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0047-2875, ZDB-ID 864377-5. - Vol. 56.2017, 3, p. 287-298
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| Subject: | online communities | user roles | tourism social media | netnography | TripAdvisor | Social Web | Social web | Tourismus | Tourism | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0047287516636236 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011649182