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isPartOf:"Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~subject:"Urlaubsverhalten"
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Search: subject_exact:"Online-Werbung"
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Urlaubsverhalten
Internet marketing
164
Online-Marketing
164
Social Web
94
Social web
94
Consumer behaviour
83
Konsumentenverhalten
83
Brand management
42
Markenführung
42
Viral marketing
39
Virales Marketing
39
Beziehungsmarketing
33
Online retailing
33
Online-Handel
33
Relationship marketing
33
Advertising effects
31
Werbewirkung
31
Social media marketing
29
E-commerce
22
Electronic Commerce
22
Marketing management
22
Marketingmanagement
22
Advertising
21
Werbung
20
Brand image
19
Markenimage
19
Tourism marketing
18
Tourismusmarketing
18
Internet
17
USA
16
United States
16
social media
16
Facebook
15
Holiday behaviour
15
Tourism
13
Tourismus
13
Website
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Hotel industry
12
Hotellerie
12
Social networking sites
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English
15
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Fesenmaier, Daniel R.
2
Li, Xiang
2
Marder, Ben
2
Wu, Luorong
2
Angell, Rob
1
Archer-Brown, Chris
1
Balaji, M. S.
1
Ben-Shaul, Michal
1
Callarisa Fiol, Luis José
1
Chen, Ye
1
Colliander, Jonas
1
Erz, Antonia
1
González Rodríguez, María Rosario
1
Jebarajakirthy, Charles
1
Jiang, Yangyang
1
Kapoor, Payal S.
1
Kim, Jeongmi
1
Kim, Jihye
1
Kim, Min-Seong
1
Lambert, Aliette
1
Li, Hengyun
1
Liu, Hongbo
1
Liu, Juan
1
Liu, Yuqing
1
Martínez-Torres, María del Rocío
1
Maxcy, Joel G.
1
Meng, Fang
1
Micevski, Milena
1
Michaelidou, Nina
1
Moliner Tena, Miguel Ángel
1
Moraes, Caroline
1
Narangajavana Kaosiri, Yeamduan
1
Pennington-Gray, Lori
1
Plangger, Kirk
1
Qiao, Haohao
1
Reichel, Arie
1
Rodríguez Artola, Rosa María
1
Schroeder, Ashley
1
Siamagka, Nikoletta-Theofania
1
Stienmetz, Jason L.
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Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Tourism management : research, policies, practice
20
Journal of travel and tourism marketing
19
Tourism management perspectives : TMP
9
Journal of destination marketing & management
7
Journal of hospitality and tourism insights
7
Information technology & tourism
6
Journal of vacation marketing
6
Tourism analysis : an interdisciplinary tourism & hospitality journal
6
International journal of contemporary hospitality management
4
International journal of technology marketing : IJTMkt
4
Journal of hospitality marketing & management
3
Tourism review
3
Cogent business & management
2
International journal of business and globalisation : IJBG
2
Journal for global business advancement : JGBA
2
Journal of business research : JBR
2
Journal of retailing and consumer services
2
New directions in tourism analysis
2
Advances in management & applied economics
1
Annals of tourism research empirical insights
1
Baltic Journal of Economic Studies
1
Benchmarking : an international journal
1
Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
1
Economic research
1
Enlightening tourism : ET ; a pathmaking journal
1
EuroMed journal of business
1
European journal of management and business economics : EJM&BE
1
European review of service economics and management
1
Foundations of Management : the journal of Warsaw University of Technology
1
Future Business Journal
1
Heilbronner Reihe Tourismuswirtschaft
1
Higher School of Economics Research Paper
1
Information and communication technologies in tourism 2013 : proceedings of the international conference in Innsbruck, Austria, January 22 - 25, 2013
1
Interdisciplinary management research XVI ; 2
1
International journal of business and economics
1
International journal of business innovation and research : IJBIR
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of event and festival management
1
International journal of hospitality management
1
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ECONIS (ZBW)
15
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1
How does mobile social media sharing benefit travel experiences?
Chen, Ye
;
Liu, Yuqing
;
Wu, Luorong
;
Li, Xiang
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
4
,
pp. 841-858
Persistent link: https://www.econbiz.de/10014245657
Saved in:
2
Delineating the effects of social media marketing activities on Generation Z travel behaviors
Liu, Juan
;
Wang, Chaohui
;
Zhang, Tingting
;
Qiao, Haohao
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
5
,
pp. 1140-1158
Persistent link: https://www.econbiz.de/10014245683
Saved in:
3
Are you happy for me? : how sharing positive tourism experiences through social media affects posttrip evaluations
Li, Hengyun
;
Meng, Fang
;
Zhang, Xiaonan
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
3
,
pp. 477-492
Persistent link: https://www.econbiz.de/10012880220
Saved in:
4
Effectiveness of travel social media influencers : a case of eco-friendly hotels
Kapoor, Payal S.
;
Balaji, M. S.
;
Jiang, Yangyang
; …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
5
,
pp. 1138-1155
Persistent link: https://www.econbiz.de/10013258973
Saved in:
5
The role of photograph aesthetics on online review sites : effects of management- versus traveler-generated photos on tourists’ decision making
Marder, Ben
;
Erz, Antonia
;
Angell, Rob
;
Plangger, Kirk
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
1
,
pp. 31-46
Persistent link: https://www.econbiz.de/10012425165
Saved in:
6
Destination authenticity as a trigger of tourists' online engagement on social media
Kim, Min-Seong
;
Kim, Jihye
- In:
Journal of travel research : a quarterly publication of …
59
(
2020
)
7
,
pp. 1238-1252
Persistent link: https://www.econbiz.de/10012268371
Saved in:
7
Vacation posts on Facebook : a model for incidental vicarious travel consumption
Marder, Ben
;
Archer-Brown, Chris
;
Colliander, Jonas
; …
- In:
Journal of travel research : a quarterly publication of …
58
(
2019
)
6
,
pp. 1014-1033
Persistent link: https://www.econbiz.de/10012050703
Saved in:
8
User-generated content sources in social media : a new approach to explore tourist satisfaction
Narangajavana Kaosiri, Yeamduan
;
Callarisa Fiol, Luis José
- In:
Journal of travel research : a quarterly publication of …
58
(
2019
)
2
,
pp. 253-265
Persistent link: https://www.econbiz.de/10011982325
Saved in:
9
Social media envy : how experience sharing on social networking sites drives millennials' aspirational tourism consumption
Liu, Hongbo
;
Wu, Luorong
;
Li, Xiang
- In:
Journal of travel research : a quarterly publication of …
58
(
2019
)
3
,
pp. 355-369
Persistent link: https://www.econbiz.de/10011982807
Saved in:
10
Motives, modes of participation, and loyalty intentions of Facebook tourism brand page consumers
Ben-Shaul, Michal
;
Reichel, Arie
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
4
,
pp. 453-471
Persistent link: https://www.econbiz.de/10011915445
Saved in:
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