Effectiveness of travel social media influencers : a case of eco-friendly hotels
Payal S. Kapoor, M.S. Balaji, Yangyang Jiang, and Charles Jebarajakirthy
| Year of publication: |
2022
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|---|---|
| Authors: | Kapoor, Payal S. ; Balaji, M. S. ; Jiang, Yangyang ; Jebarajakirthy, Charles |
| Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1552-6763, ZDB-ID 2036634-6. - Vol. 61.2022, 5, p. 1138-1155
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| Subject: | argument quality | eco-friendly hotel | Instagram | social media influencer | sponsorship | Social Web | Social web | Hotellerie | Hotel industry | Influencer | Sponsoring | Sponsorship | Online-Marketing | Internet marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00472875211019469 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013258973