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isPartOf:"Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport"
~isPartOf:"International journal of event and festival management"
~source:"econis"
~subject:"Brand image"
~subject:"Markenführung"
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Brand image
Markenführung
Sport event
30
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30
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12
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12
Event marketing
10
Event-Marketing
10
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8
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Sports marketing
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Ferreira, Luciana Brandão
1
Giraldi, Janaina de Moura Engracia
1
Linley, Michael
1
Maheshwari, Vish
1
Oliveira, Jorge Henrique Caldeira de
1
Ooi, Can Seng
1
Payne, Michael
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Séguin, Benoit
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
International journal of event and festival management
Sport marketing quarterly : preferred journal of the Sport Marketing Association
10
International journal of sport management and marketing : IJSMM
9
European Sport management quarterly : ESMQ
8
International journal of sports marketing & sponsorship
5
Journal of business research : JBR
4
Journal of travel and tourism marketing
4
Sport management review
4
International journal of advertising : the quarterly review of marketing communications
3
Journal of business strategy
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Journal of strategic marketing
3
Tourism management : research, policies, practice
3
Asia Pacific journal of marketing and logistics
2
Innovatives Markenmanagement
2
International journal of business and globalisation : IJBG
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of hospitality marketing & management
2
Research
2
SpringerLink / Bücher
2
Strategie, Marketing und Informationsmanagement
2
Tourism management perspectives : TMP
2
Brand management ; Vol. 4
1
Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
1
Economic, educational, and touristic development in Asia
1
European journal of marketing : EJM
1
International journal of management, economics and social sciences : IJMESS
1
Journal of advertising research
1
Journal of consumer behaviour : an international research review
1
Journal of destination marketing & management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing analytics : JMA
1
Journal of marketing management : MM
1
Journal of promotion management : JPM
1
Journal of tourism, sustainability and well-being
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Journal of vacation marketing
1
Journal of vacation marketing : an international journal
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ECONIS (ZBW)
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1
Transformative service research approaches for visitor experiences in major sporting events
Steriopoulos, Effie
;
Ooi, Can Seng
- In:
International journal of event and festival management
14
(
2023
)
2
,
pp. 189-204
Persistent link: https://www.econbiz.de/10014319939
Saved in:
2
Impacts of host city image in the country destination branding in sport mega-event context : exploring cognitive and affective image dimensions
Ferreira, Luciana Brandão
;
Giraldi, Janaina de Moura …
- In:
International journal of event and festival management
13
(
2022
)
4
,
pp. 486-505
Persistent link: https://www.econbiz.de/10013375102
Saved in:
3
Olympische Spiele : mehr als nur eine Marke
Payne, Michael
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 531-544)
.
2014
Persistent link: https://www.econbiz.de/10010354023
Saved in:
4
Markenmanagement im Umfeld von Sportgroßveranstaltungen im Zeitalter des Ambush Marketing
Séguin, Benoit
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 295-315)
.
2014
Persistent link: https://www.econbiz.de/10010354039
Saved in:
5
City Branding durch Sportevents
Linley, Michael
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 235-254)
.
2014
Persistent link: https://www.econbiz.de/10010354047
Saved in:
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