Olympische Spiele : mehr als nur eine Marke
Year of publication: |
2014
|
---|---|
Authors: | Payne, Michael |
Published in: |
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport. - Wiesbaden : Springer Gabler, ISBN 3-8349-2751-1. - 2014, p. 531-544
|
Subject: | Sportveranstaltung | Sport event | Markenimage | Brand image | Frieden | Peace |
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