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isPartOf:"Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport"
~isPartOf:"Journal of destination marketing & management"
~subject:"Großveranstaltung"
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Großveranstaltung
Sport event
12
Sportveranstaltung
12
Big event
5
Brand image
3
Deutschland
3
Germany
3
Guerilla marketing
3
Guerilla-Marketing
3
Holiday behaviour
3
Markenimage
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Markenrecht
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Sport
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Sportmarketing
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Sports
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Sports marketing
3
Trademark law
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Urlaubsverhalten
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Brand management
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City marketing
2
Customer satisfaction
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Destination management
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Event marketing
2
Event-Marketing
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Kundenzufriedenheit
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Markenführung
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Stadtmarketing
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Tourism
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Badminton
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Beziehungsmarketing
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Cambridge half marathon
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Court decisions
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Destination image
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Destinationsmanagement
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Andersson, Svante
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Fotiadis, Anestis K.
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He, Yawen
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Ma, Jianfeng
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Mombeuil, Claudel
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Séguin, Benoit
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
Journal of destination marketing & management
European Sport management quarterly : ESMQ
30
Tourism management : research, policies, practice
25
Journal of sports economics
16
International journal of sport management and marketing : IJSMM
14
Faculty research series / Holy Cross, Economics and Accounting
12
Journal of sport management : the official journal of the North American Society of Sport Management
12
International journal of event and festival management
11
International journal of sports marketing & sponsorship
11
Sport management review
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of travel and tourism marketing
9
Tourism economics : the business and finance of tourism and recreation
8
International journal of sport finance
7
African journal of business and economic research : AJBER
6
Hamburg contemporary economic discussions
6
Tourism management perspectives : TMP
6
Journal of business research : JBR
5
Applied economics
4
Journal of hospitality marketing & management
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
Tourism analysis : an interdisciplinary tourism & hospitality journal
4
Discussion paper series / IZA
3
Event- und Impaktforschung
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Sport, Business and Management : an international journal ; SBM
3
SpringerLink / Bücher
3
A modern guide to sports economics
2
Applied economics letters
2
Arbeitspapiere des Lehrstuhls für Betriebswirtschaftslehre, insb. Organisation, Personal und Innovation der Westfälischen Wilhelms-Universität Münster
2
Discussion paper / Universität Sankt Gallen, School of Economics and Political Science, Department of Economics
2
Documento CEDE
2
Eurasian geography and economics
2
European journal of operational research : EJOR
2
European research studies
2
Focus Dienstleistungsmarketing
2
Hamburg Contemporary Economic Discussions
2
Harvard Business School Marketing Unit Case
2
International journal of contemporary hospitality management
2
Journal of environmental economics and management : JEEM ; the official journal of the Association of Environmental and Resource Economists
2
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ECONIS (ZBW)
5
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1
Perceived authenticity of hallmark event brands : conceptualization, measurement, and an integrative framework
He, Yawen
;
Ma, Jianfeng
;
Zhang, Pan
- In:
Journal of destination marketing & management
27
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014285216
Saved in:
2
Leveraging Tokyo 2020 to re-image Japan and the Olympic city, post-Fukushima
Duignan, Michael B.
- In:
Journal of destination marketing & management
19
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012548457
Saved in:
3
Mega-sport football events’ influence on destination images : a study of the of 2016 UEFA European Football Championship in France, the 2018 FIFA World Cup in Russia, and the 2022...
Andersson, Svante
;
Bengtsson, Linnea
;
Svensson, Åsa
- In:
Journal of destination marketing & management
19
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012548463
Saved in:
4
Identifying service product features associated with visitor satisfaction and revisit intention : a focus on sports events
Vassiliadis, Chris A.
;
Mombeuil, Claudel
;
Fotiadis, …
- In:
Journal of destination marketing & management
19
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012548509
Saved in:
5
Markenmanagement im Umfeld von Sportgroßveranstaltungen im Zeitalter des Ambush Marketing
Séguin, Benoit
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 295-315)
.
2014
Persistent link: https://www.econbiz.de/10010354039
Saved in:
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