Leveraging Tokyo 2020 to re-image Japan and the Olympic city, post-Fukushima
Year of publication: |
2021
|
---|---|
Authors: | Duignan, Michael B. |
Published in: |
Journal of destination marketing & management. - Amsterdam : Elsevier, ISSN 2212-571X, ZDB-ID 3073470-8. - Vol. 19.2021, p. 1-14
|
Subject: | Mega-events | Place branding | Place re-imaging | Representational innovation | Tokyo 2020 Olympic Games | Japan | Sportveranstaltung | Sport event | Standortmarketing | Place marketing | Großveranstaltung | Big event | Stadtmarketing | City marketing | Tokio | Tokyo |
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