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isPartOf:"Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport"
~isPartOf:"Journal of hospitality marketing & management"
~person:"Insch, Andrea"
~type_genre:"Case study"
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Brand image
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Designation of origin
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Destination management
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Destinationsmanagement
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Deutschland
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Event marketing
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Event-Marketing
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Germany
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Insch, Andrea
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Pohlmann, Andreas
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
Journal of hospitality marketing & management
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When fit matters : leveraging destination and event image congruence
Florek, Magdalena
;
Insch, Andrea
- In:
Journal of hospitality marketing & management
20
(
2011
)
3/4
,
pp. 265-286
Persistent link: https://www.econbiz.de/10009130561
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