When fit matters : leveraging destination and event image congruence
Magdalena Florek; Andrea Insch
| Year of publication: |
2011
|
|---|---|
| Authors: | Florek, Magdalena ; Insch, Andrea |
| Published in: |
Journal of hospitality marketing & management. - Philadelphia, Pa. : Taylor & Francis, ISSN 1936-8623, ZDB-ID 2493700-9. - Vol. 20.2011, 3/4, p. 265-286
|
| Subject: | Destinationsmanagement | Destination management | Event-Marketing | Event marketing | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | Sportveranstaltung | Sport event | Welt | World | Deutschland | Germany |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009130561