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isPartOf:"Markenkommunikation und Beziehungsmarketing"
~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~isPartOf:"Sport management review"
~language:"eng"
~subject:"Advertising effects"
~subject:"Beziehungsmarketing"
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Markenkommunikation und Beziehungsmarketing
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
Sport management review
International journal of event and festival management
5
Tourism management perspectives : TMP
5
International journal of advertising : the quarterly review of marketing communications
4
Journal of business research : JBR
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Journal of retailing and consumer services
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Tourism management : research, policies, practice
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International journal of contemporary hospitality management
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International journal of hospitality management
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Journal of advertising research
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Journal of marketing management : MM
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Journal of travel and tourism marketing
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Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) book series
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Advances in Systems Analysis, Software Engineering, and High Performance Computing (ASASEHPC) book series
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Analele Universităţii Dunărea de Jos Galaţi / 1
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Asia Pacific journal of marketing and logistics
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Breaking new ground in theory and practice
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Business analyst : a refereed journal of Shri Ram College of Commerce
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Contemporary research in sports economics : proceedings of the 5th ESEA Conference
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Edward Elgar E-Book Archive
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Elgar original reference
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European Sport management quarterly : ESMQ
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European journal of marketing
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European journal of marketing : EJM
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Global strategic management in the service industry : a perspective of the new era
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of advertising : the review of marketing communications
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International journal of arts management
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International journal of e-business research : an official publication of the Information Resources Management Association
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International journal of electronic marketing and retailing : IJEMR
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International journal of management and marketing research : IJMMR
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International journal of management, economics and social sciences : IJMESS
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Journal of digital banking
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Consumer experience quality : a review and extension of the sport management literature
Yoshida, Masayuki
- In:
Sport management review
20
(
2017
)
5
,
pp. 427-442
Persistent link: https://www.econbiz.de/10011783800
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2
The effect of familiarity on associated sponsor and event brand attitudes following negative celebrity endorser publicity
Doyle, Jason P.
;
Pentecost, Robin D.
;
Funk, Daniel C.
- In:
Sport management review
17
(
2014
)
3
,
pp. 310-323
Persistent link: https://www.econbiz.de/10010401060
Saved in:
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