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isPartOf:"Marketing Science"
~isPartOf:"International journal of business information systems : IJBIS"
~isPartOf:"Journal of management information systems : JMIS"
~isPartOf:"Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium"
~subject:"Data Mining"
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Marketing Science
International journal of business information systems : IJBIS
Journal of management information systems : JMIS
Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium
Advances in knowledge acquisition, transfer, and management (AKATM) book series
2
Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
1
Chapman & Hall/CRCthe R series (CRC press)
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Das professionelle 1x1
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E-marketing ; Vol. 1
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of electronic marketing and retailing : IJEMR
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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JMM : the international journal on media management
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Leitfaden
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Marketing
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Marketing science
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Multi- und Omnichannel-Management in Banken und Sparkassen : Wege in eine erfolgreiche Zukunft
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Schriftenreihe angewandtes B2B-Marketing
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Schriftenreihe electronic commerce, marketing & finance
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Working papers / ERCIS - European Research Center for Information Systems
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Advanced customer analytics : strategic value through integration of relationship-oriented big data
Kitchens, Brent
;
Dobolyi, David
;
Li, Jingjing
;
Abbasi, Ahmed
- In:
Journal of management information systems : JMIS
35
(
2018
)
2
,
pp. 540-574
Persistent link: https://www.econbiz.de/10011885766
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