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isPartOf:"Marketing Science"
~isPartOf:"International journal of business information systems : IJBIS"
~isPartOf:"Journal of management information systems : JMIS"
~subject:"Big data"
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Advanced customer analytics : strategic value through integration of relationship-oriented big data
Kitchens, Brent
;
Dobolyi, David
;
Li, Jingjing
;
Abbasi, Ahmed
- In:
Journal of management information systems : JMIS
35
(
2018
)
2
,
pp. 540-574
Persistent link: https://www.econbiz.de/10011885766
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