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isPartOf:"Marketing Science"
~isPartOf:"International journal of business information systems : IJBIS"
~isPartOf:"Journal of management information systems : JMIS"
~type_genre:"Article in journal"
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Beziehungsmarketing
4
Customer data
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4
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2
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Betriebliches Informationssystem
1
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Li, Jingjing
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Smith, Alan D.
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Marketing Science
International journal of business information systems : IJBIS
Journal of management information systems : JMIS
Harvard business review : HBR
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Journal of economics & management strategy : JEMS
4
Harvard-Business-Manager : das Wissen der Besten
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Journal of advertising research
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Psychology & marketing
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Electronic markets : the international journal on networked business
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business ethics : JOBE
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Journal of competition law & economics
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The journal of business & industrial marketing
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American economic journal
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Benchmarking : an international journal ; BIJ
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Danube : law and economics review
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Electronic commerce research and applications
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European journal of marketing : EJM
1
European journal of operational research : EJOR
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HMD : Praxis der Wirtschaftsinformatik
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International journal of advertising : the quarterly review of marketing communications
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International journal of contemporary hospitality management
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International journal of electronic marketing and retailing : IJEMR
1
JMM : the international journal on media management
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Journal of business & economics research
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Journal of business research : JBR
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Journal of digital banking
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Journal of marketing
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Journal of sport management : the official journal of the North American Society of Sport Management
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ECONIS (ZBW)
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Advanced customer analytics : strategic value through integration of relationship-oriented big data
Kitchens, Brent
;
Dobolyi, David
;
Li, Jingjing
;
Abbasi, Ahmed
- In:
Journal of management information systems : JMIS
35
(
2018
)
2
,
pp. 540-574
Persistent link: https://www.econbiz.de/10011885766
Saved in:
2
An integrative framework for customer relationship management : towards a systems view
Nour, Mohamed A.
- In:
International journal of business information systems : …
9
(
2012
)
1
,
pp. 26-50
Persistent link: https://www.econbiz.de/10009487404
Saved in:
3
Cost-sensitive learning via priority sampling to improve the return on marketing and CRM investment
Cui, Geng
;
Wong, Man Leung
;
Wan, Xiang
- In:
Journal of management information systems : JMIS
29
(
2012/13
)
1
,
pp. 341-373
Persistent link: https://www.econbiz.de/10009656100
Saved in:
4
Retail managers' perpectives on the effectiveness of corporate e-personalisation initatives
Smith, Alan D.
- In:
International journal of business information systems : …
8
(
2011
)
3
,
pp. 211-246
Persistent link: https://www.econbiz.de/10009312592
Saved in:
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