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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"Corporate reputation review"
~isPartOf:"Entrepreneurial Innovation : Strategy and Competition Aspects"
~isPartOf:"International journal of event and festival management"
~isPartOf:"The marketing review"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Sports marketing"
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Konsumentenverhalten
Sportmarketing
36
Sports marketing
36
Professional sports
12
Profisport
12
Sport
11
Sports
11
Sport event
10
Sportveranstaltung
10
Consumer behaviour
9
Sponsoring
8
Sponsorship
8
Sport organization
8
Sportorganisation
8
Deutschland
7
Germany
7
Marketing management
7
Marketingmanagement
7
Brand management
6
Markenführung
6
Football
4
Fußball
4
Brand image
3
Brasilien
3
Brazil
3
Fans
3
Markenimage
3
Arbeitsgruppe
2
Ball game
2
Ballsport
2
Beziehungsmarketing
2
Designation of origin
2
Emotion
2
Herkunftsbezeichnung
2
Internet marketing
2
Management
2
Online-Marketing
2
Organisation
2
Organization
2
Relationship marketing
2
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English
8
German
1
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Aeron, Varid
1
Bass, Jordan
1
Boroujerdi, Saeed Sadeghi
1
Brencis, Ainars
1
Chadwick, Simon
1
Delshab, Vahid
1
Fenton, Alex
1
Gordon, Brian S.
1
Guimarães, Guilherme
1
Hallmann, Kirstin
1
Ikkala, Jacob
1
Ko, Yong Jae
1
Konstantino, Koronios
1
Lazaros, Ntasis
1
Mahmoudian, Abed
1
Nakazawa, Makoto
1
Ooi, Can Seng
1
Panagiotis, Dimitropoulos
1
Parry, Keith D.
1
Ratten, Vanessa
1
Rohlmann, Peter
1
Shuv-Ami, Avichai
1
Steriopoulos, Effie
1
Takata, Kosuke
1
Thrassou, Alkis
1
Vrontis, Demetris
1
Yoshida, Masayuki
1
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
Corporate reputation review
Entrepreneurial Innovation : Strategy and Competition Aspects
International journal of event and festival management
The marketing review
Journal of sport management : the official journal of the North American Society of Sport Management
77
International journal of sports marketing & sponsorship
69
Sport marketing quarterly : preferred journal of the Sport Marketing Association
67
International journal of sport management and marketing : IJSMM
61
European Sport management quarterly : ESMQ
55
Sport management review
54
Journal of business research : JBR
21
Sport, Business and Management : an international journal ; SBM
13
Journal of sports economics
12
International journal of sport finance
8
European journal of marketing : EJM
7
Journal of strategic marketing
6
Asia Pacific journal of marketing and logistics
5
The journal of brand management : an international journal
5
International journal of advertising : the quarterly review of marketing communications
4
Journal of retailing and consumer services
4
Services marketing quarterly
4
The service industries journal
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing communications
3
Journal of marketing management : MM
3
Journal of promotion management : JPM
3
Organizations and markets in emerging economies
3
The journal of consumer marketing
3
The journal of product & brand management
3
Applied Marketing Science / Angewandte Marketingforschung
2
Applied economics
2
Applied economics letters
2
Cogent business & management
2
Consumer behavior review : CBR
2
European journal of international management : EJIM
2
International journal of advertising : the review of marketing communications
2
International journal of business and globalisation : IJBG
2
International journal of revenue management : IJRM
2
Journal for global business advancement : JGBA
2
Journal of behavioral and experimental economics
2
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ECONIS (ZBW)
9
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1
-
9
of
9
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relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of perceived team reputation on team identification in the context of european football league teams
Mahmoudian, Abed
;
Boroujerdi, Saeed Sadeghi
;
Ko, Yong Jae
; …
- In:
Corporate reputation review
27
(
2024
)
1
,
pp. 70-85
Persistent link: https://www.econbiz.de/10014512886
Saved in:
2
Transformative service research approaches for visitor experiences in major sporting events
Steriopoulos, Effie
;
Ooi, Can Seng
- In:
International journal of event and festival management
14
(
2023
)
2
,
pp. 189-204
Persistent link: https://www.econbiz.de/10014319939
Saved in:
3
Sport fans' nostalgia and revisit intention to stadiums during the Covid-19 pandemic
Takata, Kosuke
;
Hallmann, Kirstin
- In:
International journal of event and festival management
13
(
2022
)
4
,
pp. 406-421
Persistent link: https://www.econbiz.de/10013375021
Saved in:
4
Digital innovation in sport : barriers and opportunities for branded fitness apps for fans
Fenton, Alex
;
Parry, Keith D.
;
Chadwick, Simon
; …
- In:
Entrepreneurial Innovation : Strategy and Competition …
,
(pp. 25-42)
.
2022
Persistent link: https://www.econbiz.de/10013342951
Saved in:
5
Sustainable entrepreneurship and marketing strategy : exploring the consumer "attitude-behavioural intention" gap in the sport sponsorship context
Konstantino, Koronios
;
Lazaros, Ntasis
;
Panagiotis, …
- In:
Entrepreneurial Innovation : Strategy and Competition …
,
(pp. 53-61)
.
2022
Persistent link: https://www.econbiz.de/10013342955
Saved in:
6
The role of pride feelings in the team and fan community identification processes : an empirical examination in professional sport
Gordon, Brian S.
;
Yoshida, Masayuki
;
Nakazawa, Makoto
; …
- In:
Corporate reputation review
24
(
2021
)
2
,
pp. 76-94
Persistent link: https://www.econbiz.de/10012500232
Saved in:
7
Contemporary sports club branding : empirical findings on basketball and value-based conceptual constructs
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
The marketing review
15
(
2015
)
4
,
pp. 503-524
Persistent link: https://www.econbiz.de/10011551572
Saved in:
8
Sports as a component of nation branding initiatives : the case of Latvia
Brencis, Ainars
;
Ikkala, Jacob
- In:
The marketing review
13
(
2013
)
3
,
pp. 241-254
Persistent link: https://www.econbiz.de/10010237424
Saved in:
9
Merchandising im Sport
Rohlmann, Peter
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 233-264)
.
2011
Persistent link: https://www.econbiz.de/10008738194
Saved in:
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