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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"Entrepreneurial Innovation : Strategy and Competition Aspects"
~isPartOf:"International journal of event and festival management"
~isPartOf:"The marketing review"
~subject:"Brand management"
~subject:"Konsumentenverhalten"
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Brand management
Konsumentenverhalten
Sportmarketing
34
Sports marketing
34
Sport
11
Sports
11
Professional sports
10
Profisport
10
Sport event
10
Sportveranstaltung
10
Sponsoring
8
Sponsorship
8
Consumer behaviour
7
Deutschland
7
Germany
7
Marketing management
7
Marketingmanagement
7
Markenführung
6
Sport organization
6
Sportorganisation
6
Brand image
3
Brasilien
3
Brazil
3
Fans
3
Markenimage
3
Beziehungsmarketing
2
Designation of origin
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Football
2
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2
Herkunftsbezeichnung
2
Internet marketing
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Management
2
Online-Marketing
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Relationship marketing
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Aeron, Varid
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Brencis, Ainars
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Chadwick, Simon
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Fenton, Alex
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Ferreira, Luciana Brandão
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Giraldi, Janaina de Moura Engracia
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Guimarães, Guilherme
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Ikkala, Jacob
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Parry, Keith D.
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Ratten, Vanessa
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Rohlmann, Peter
1
Schilhaneck, Michael
1
Shuv-Ami, Avichai
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Steriopoulos, Effie
1
Takata, Kosuke
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
Entrepreneurial Innovation : Strategy and Competition Aspects
International journal of event and festival management
The marketing review
Journal of sport management : the official journal of the North American Society of Sport Management
81
Sport marketing quarterly : preferred journal of the Sport Marketing Association
79
International journal of sports marketing & sponsorship
78
International journal of sport management and marketing : IJSMM
76
European Sport management quarterly : ESMQ
68
Sport management review
59
Journal of business research : JBR
22
Sport, Business and Management : an international journal ; SBM
14
Journal of sports economics
12
International journal of sport finance
9
The journal of brand management : an international journal
8
European journal of marketing : EJM
7
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
7
Journal of strategic marketing
6
SpringerLink / Bücher
6
Asia Pacific journal of marketing and logistics
5
Journal of promotion management : JPM
5
The service industries journal
5
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
4
International journal of advertising : the quarterly review of marketing communications
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of promotion management : innovations in planning and applied research
4
Journal of retailing and consumer services
4
Services marketing quarterly
4
International journal of business and globalisation : IJBG
3
International journal of revenue management : IJRM
3
Journal of historical research in marketing
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing communications
3
Journal of marketing management : MM
3
Organizations and markets in emerging economies
3
The journal of business & industrial marketing
3
The journal of consumer marketing
3
The journal of product & brand management
3
Applied Marketing Science / Angewandte Marketingforschung
2
Applied economics
2
Applied economics letters
2
BestMasters
2
Cogent business & management
2
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ECONIS (ZBW)
9
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1
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9
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9
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date (newest first)
date (oldest first)
1
Transformative service research approaches for visitor experiences in major sporting events
Steriopoulos, Effie
;
Ooi, Can Seng
- In:
International journal of event and festival management
14
(
2023
)
2
,
pp. 189-204
Persistent link: https://www.econbiz.de/10014319939
Saved in:
2
Sport fans' nostalgia and revisit intention to stadiums during the Covid-19 pandemic
Takata, Kosuke
;
Hallmann, Kirstin
- In:
International journal of event and festival management
13
(
2022
)
4
,
pp. 406-421
Persistent link: https://www.econbiz.de/10013375021
Saved in:
3
Impacts of host city image in the country destination branding in sport mega-event context : exploring cognitive and affective image dimensions
Ferreira, Luciana Brandão
;
Giraldi, Janaina de Moura …
- In:
International journal of event and festival management
13
(
2022
)
4
,
pp. 486-505
Persistent link: https://www.econbiz.de/10013375102
Saved in:
4
Digital innovation in sport : barriers and opportunities for branded fitness apps for fans
Fenton, Alex
;
Parry, Keith D.
;
Chadwick, Simon
; …
- In:
Entrepreneurial Innovation : Strategy and Competition …
,
(pp. 25-42)
.
2022
Persistent link: https://www.econbiz.de/10013342951
Saved in:
5
Sustainable entrepreneurship and marketing strategy : exploring the consumer "attitude-behavioural intention" gap in the sport sponsorship context
Konstantino, Koronios
;
Lazaros, Ntasis
;
Panagiotis, …
- In:
Entrepreneurial Innovation : Strategy and Competition …
,
(pp. 53-61)
.
2022
Persistent link: https://www.econbiz.de/10013342955
Saved in:
6
Contemporary sports club branding : empirical findings on basketball and value-based conceptual constructs
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
The marketing review
15
(
2015
)
4
,
pp. 503-524
Persistent link: https://www.econbiz.de/10011551572
Saved in:
7
Sports as a component of nation branding initiatives : the case of Latvia
Brencis, Ainars
;
Ikkala, Jacob
- In:
The marketing review
13
(
2013
)
3
,
pp. 241-254
Persistent link: https://www.econbiz.de/10010237424
Saved in:
8
Merchandising im Sport
Rohlmann, Peter
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 233-264)
.
2011
Persistent link: https://www.econbiz.de/10008738194
Saved in:
9
Markenmanagement im Sport
Schilhaneck, Michael
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 117-141)
.
2011
Persistent link: https://www.econbiz.de/10008738198
Saved in:
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