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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"European Sport management quarterly : ESMQ"
~source:"econis"
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Sportmarketing
129
Sports marketing
129
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Bühler, André W.
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Nufer, Gerd
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Biscaia, Rui
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Kunkel, Thilo
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Su, Yiran
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
European Sport management quarterly : ESMQ
International journal of sport management and marketing : IJSMM
158
Sport marketing quarterly : preferred journal of the Sport Marketing Association
151
International journal of sports marketing & sponsorship
129
Journal of sport management : the official journal of the North American Society of Sport Management
128
Sport management review
114
Journal of business research : JBR
37
Sport, Business and Management : an international journal ; SBM
24
Journal of sports economics
23
International journal of sport finance
20
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
18
Sport marketing in a global environment : strategic perspectives
13
SpringerLink / Bücher
13
European journal of marketing : EJM
12
International sports marketing : principles and perspectives
12
Strategies in sports marketing : technologies and emerging trends
12
Journal of strategic marketing
11
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
11
The journal of business & industrial marketing
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
10
Asia Pacific journal of marketing and logistics
9
Journal of promotion management : JPM
9
Routledge international handbooks
9
Sportmanagement : SPM
9
European journal of operational research : EJOR
8
The journal of brand management : an international journal
8
The marketing review
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
7
International journal of advertising : the quarterly review of marketing communications
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of marketing communications
7
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
7
European journal of international management : EJIM
6
Journal of advertising research
6
Journal of marketing management : MM
6
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
6
Reutlinger Diskussionsbeiträge zu Marketing und Management
6
Services marketing quarterly
6
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ECONIS (ZBW)
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1
New sports stadia for Africa? : the impact of sportscape features on attendance intentions in sub-Saharan African club football
Quansah, Tommy Kweku
- In:
European Sport management quarterly : ESMQ
24
(
2024
)
2
,
pp. 404-427
Persistent link: https://www.econbiz.de/10014564376
Saved in:
2
A systematic literature review of charity sport event sponsorship
Fechner, David
;
Filo, Kevin
;
Reid, Sacha
;
Cameron, Robyn
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
5
,
pp. 1454-1476
Persistent link: https://www.econbiz.de/10014330803
Saved in:
3
Advancing understanding of individual-level brand management in sport
Doyle, Jason P.
;
Kunkel, Thilo
;
Su, Yiran
;
Biscaia, Rui
; …
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1631-1642
Persistent link: https://www.econbiz.de/10014443777
Saved in:
4
Professional athlete responses to new product development : a dialectic
Fujak, Hunter
;
Ewing, Michael
;
Newton, Joshua
; …
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1666-1687
Persistent link: https://www.econbiz.de/10014443779
Saved in:
5
An extended source attractiveness model : the advertising effectiveness of distinct athlete endorser attractiveness types and its contextual variation
Frank, Björn
;
Mitsumoto, Shusei
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
4
,
pp. 1091-1114
Persistent link: https://www.econbiz.de/10014320228
Saved in:
6
The creation of shared value in the major sport event ecosystem : understanding the role of sponsors and hosts
Cook, David
;
Biscaia, Rui
;
Papadas, Karolos
;
Simkin, Lyndon
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
3
,
pp. 811-832
Persistent link: https://www.econbiz.de/10014283555
Saved in:
7
Sport management and COVID-19 : trends and legacies
Smith, Aaron
;
Skinner, James
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013163183
Saved in:
8
"When we meet, we play football, it reminds me of home" : emotions, institutional work, and sport-for-development and peace
McSweeney, Mitchell
;
Lu, Di
;
Kikulis, Lisa
- In:
European Sport management quarterly : ESMQ
24
(
2024
)
1
,
pp. 8-33
Persistent link: https://www.econbiz.de/10014511975
Saved in:
9
A study of event brand image, destination image, event, and destination loyalty among international sport tourists
An, Bang
;
Yamashita, Rei
- In:
European Sport management quarterly : ESMQ
24
(
2024
)
2
,
pp. 345-363
Persistent link: https://www.econbiz.de/10014564373
Saved in:
10
Athlete activism and attendance behavior in the National Football League
Watanabe, Nicholas Masafumi
;
Yan, Grace
;
Soebbing, Brian P.
- In:
European Sport management quarterly : ESMQ
24
(
2024
)
3
,
pp. 723-739
Persistent link: https://www.econbiz.de/10014566098
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