A study of event brand image, destination image, event, and destination loyalty among international sport tourists
Year of publication: |
2024
|
---|---|
Authors: | An, Bang ; Yamashita, Rei |
Published in: |
European Sport management quarterly : ESMQ. - London : Taylor & Francis, ISSN 1746-031X, ZDB-ID 2199044-X. - Vol. 24.2024, 2, p. 345-363
|
Subject: | behavioral intention | brand image | event image | event tourism | Sport tourism | Tourismus | Tourism | Markenimage | Brand image | Tourismusmarketing | Tourism marketing | Sportveranstaltung | Sport event | Event-Marketing | Event marketing | Großveranstaltung | Big event | Destinationsmanagement | Destination management | Herkunftsbezeichnung | Designation of origin | Urlaubsverhalten | Holiday behaviour | Sportmarketing | Sports marketing |
-
Factors influencing event media personnel's frame building process at the 2018 FIFA World Cup Russia
Sobral, Vitor, (2022)
-
Kim, Yongjae, (2019)
-
Ferreira, Luciana Brandão, (2022)
- More ...
-
Yamashita, Rei, (2021)
-
Ribeiro, Tiago, (2023)
-
How does spectator marketing in women's leagues differ from that in men’s leagues?
Adachi, Natsumi, (2022)
- More ...