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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"European journal of operational research : EJOR"
~isPartOf:"Sport marketing in a global environment : strategic perspectives"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~isPartOf:"Strategies in sports marketing : technologies and emerging trends"
~language:"eng"
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Sportmarketing
188
Sports marketing
188
Professional sports
79
Profisport
79
Consumer behaviour
72
Konsumentenverhalten
72
Sport
60
Sports
60
Sport event
53
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53
USA
44
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44
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40
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35
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29
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team identification
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sponsorship
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Beziehungsmarketing
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Drayer, Joris
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Ko, Yong Jae
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Lee, Joon Sung
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Jensen, Jonathan A.
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Kent, Aubrey
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Kwak, Dae Hee
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Simmons, Jason M.
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Walker, Matthew
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Asada, Akira
3
Baker, Thomas A., III.
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Bernthal, Matthew J.
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Eddy, Terry
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Kang, Joon Ho
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Lim, Choong Hoon
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
European journal of operational research : EJOR
Sport marketing in a global environment : strategic perspectives
Sport marketing quarterly : preferred journal of the Sport Marketing Association
Strategies in sports marketing : technologies and emerging trends
International journal of sport management and marketing : IJSMM
158
International journal of sports marketing & sponsorship
129
Journal of sport management : the official journal of the North American Society of Sport Management
128
Sport management review
114
European Sport management quarterly : ESMQ
111
Journal of business research : JBR
37
International Journal of Sports Marketing and Sponsorship
35
Sport, Business and Management : an international journal ; SBM
24
Journal of sports economics
23
International journal of sport finance
20
Journal of strategic marketing
16
European journal of marketing : EJM
12
International sports marketing : principles and perspectives
12
The journal of business & industrial marketing
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Asia Pacific journal of marketing and logistics
9
Journal of promotion management : JPM
9
Routledge international handbooks
9
The journal of brand management : an international journal
8
The marketing review
8
International journal of advertising : the quarterly review of marketing communications
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of marketing communications
7
European journal of international management : EJIM
6
Journal of advertising research
6
Journal of marketing management : MM
6
Services marketing quarterly
6
The service industries journal
6
Tourism management perspectives : TMP
6
Applied economics
5
Edward Elgar E-Book Archive
5
International sport marketing : issues and practice
5
Journal of historical research in marketing
5
Journal of retailing and consumer services
5
Marketing intelligence & planning
5
Routledge research in sport business and management
5
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ECONIS (ZBW)
188
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1
From sensation to emotion : a neuromarketing study of sport sponsorship effects
Lee, Sanghak
;
Kim, Kitae
;
Hyun, Yong J.
;
Park, Byungho
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
2
,
pp. 99-115
Persistent link: https://www.econbiz.de/10014635121
Saved in:
2
An experimental investigation into the efficacy of sport intellectual property : exploring the effects of congruence, brand equity, and articulation
Jensen, Jonathan A.
;
Smith, Danielle Kushner
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
2
,
pp. 116-134
Persistent link: https://www.econbiz.de/10014635122
Saved in:
3
Fan networks in women's sport : an egocentric analysis of social fans and IsoFans
Katz, Matthew
;
Melton, E. Nicole
;
Isard, Risa F.
;
Agha, Nola
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
2
,
pp. 166-180
Persistent link: https://www.econbiz.de/10014635125
Saved in:
4
Gender equity in sponsor decision-making : a quantitative investigation of sponsor retention for women's sport sponsorship
Jensen, Jonathan A.
;
Smith, Danielle Kushner
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
1
,
pp. 16-31
Persistent link: https://www.econbiz.de/10014519139
Saved in:
5
Making sense of stimuli-local image fit in the sport venue : mediating effects of sense of home and touristic experience on local and visiting spectators
Hwang, Yongjin
;
Ballouli, Khalid
;
Bernthal, Matthew J.
; …
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
1
,
pp. 47-65
Persistent link: https://www.econbiz.de/10014519144
Saved in:
6
Factors influencing fan acceptance or rejection of a sport team's revolutionary rebrand
Simmons, Jason M.
;
Naraine, Michael L.
;
Greenwell, Chris
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 91-104
Persistent link: https://www.econbiz.de/10014315760
Saved in:
7
Which fantasy sports players will bet on sports? : a trait-based predictive model of fantasy sport players engaging in sports betting
Houghton, David M.
;
Nowlin, Edward L.
;
Walker, Doug
; …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 105-123
Persistent link: https://www.econbiz.de/10014315762
Saved in:
8
Effects of Commitment to CSR-Linked Sport Sponsorship on Consumers' Fit Perception, Attitude toward Sponsor, and Word-of-Mouth Intention
Asada, Akira
;
Yan, Meimei
;
Ko, Yong Jae
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10014315787
Saved in:
9
Aggressive motives and fan passion across different types of sports
Greenwell, Chris
;
Yoo, Sin Wook
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 162-171
Persistent link: https://www.econbiz.de/10014315792
Saved in:
10
An examination of consumer's brand loyalty and purchase intention toward collaborations in the sport brand footwear industry
Heo, Yoon
;
Pedersen, Zack P.
;
Williams, Antonio S.
; …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 320-331
Persistent link: https://www.econbiz.de/10014475747
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