Factors influencing fan acceptance or rejection of a sport team's revolutionary rebrand
Jason Simmons, Michael L. Naraine and Chris Greenwell
| Year of publication: |
2023
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|---|---|
| Authors: | Simmons, Jason M. ; Naraine, Michael L. ; Greenwell, Chris |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 32.2023, 2, p. 91-104
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| Subject: | rebrand | National Football League | revolutionary rebrand | fan attitudes | Profisport | Professional sports | Fußball | Football | Sportorganisation | Sport organization | Sportmarketing | Sports marketing | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Ballsport | Ball game | Sportveranstaltung | Sport event |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.32731/SMQ.322.062023.01 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014315760