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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~isPartOf:"Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport"
~subject:"Social web"
~subject:"Sport"
~type:"article"
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Sport
Sportmarketing
161
Sports marketing
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Consumer behaviour
82
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82
Professional sports
78
Profisport
78
Sports
67
Sport organization
47
Sportorganisation
47
Sport event
41
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
International journal of advertising : the quarterly review of marketing communications
Journal of sport management : the official journal of the North American Society of Sport Management
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
International journal of sports marketing & sponsorship
80
Sport management review
74
European Sport management quarterly : ESMQ
65
International journal of sport management and marketing : IJSMM
61
Sport marketing quarterly : preferred journal of the Sport Marketing Association
44
Journal of business research : JBR
28
Sport, Business and Management : an international journal ; SBM
18
International journal of sport finance
10
European journal of operational research : EJOR
8
European journal of marketing : EJM
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
6
Tourism management perspectives : TMP
6
Applied economics
5
Journal of sports economics
5
Journal of strategic marketing
5
Marketing intelligence & planning
5
Journal of service management
4
Services marketing quarterly
4
The journal of business & industrial marketing
4
Asia Pacific journal of marketing and logistics
3
Die Ökonomie des Sports in den Medien
3
European journal of international management : EJIM
3
Handbook of research on integrating social media into strategic marketing
3
International journal of advertising : the review of marketing communications
3
Journal of retailing and consumer services
3
Journal of vacation marketing : an international journal
3
Management decision : MD
3
Psychology & marketing
3
Sport marketing in a global environment : strategic perspectives
3
The marketing review
3
The service industries journal
3
Australasian marketing journal
2
Betriebswirtschaftliche Forschung und Praxis : BFuP
2
Business horizons
2
Cogent business & management
2
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ECONIS (ZBW)
73
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1
University-organization collaboration in sport for development : understanding practitioners' perspectives and experiences in research and evaluation partnerships
Whitley, Meredith A.
;
Welty Peachey, Jon
;
Leitermann, Julia
- In:
Journal of sport management : the official journal of …
37
(
2023
)
6
,
pp. 389-402
Persistent link: https://www.econbiz.de/10014390681
Saved in:
2
What makes sport spectating family-friendly? : a phenomenological study of mothers' sport fan game-day experiences
Sveinson, Katherine
;
Toffoletti, Kim
- In:
Journal of sport management : the official journal of …
37
(
2023
)
2
,
pp. 102-115
Persistent link: https://www.econbiz.de/10014246182
Saved in:
3
Feeling vital by watching sport : the roles of team identification and stadium attendance in enhancing subjective vitality
Yoshida, Masayuki
;
Sato, Mikihiro
;
Doyle, Jason P.
- In:
Journal of sport management : the official journal of …
37
(
2023
)
4
,
pp. 229-242
Persistent link: https://www.econbiz.de/10014318067
Saved in:
4
Does the game matter? : analyzing sponsorship effectiveness and message personalization in sport live broadcasts
Herold, Elisa
;
Breuer, Christoph
- In:
Journal of sport management : the official journal of …
37
(
2023
)
4
,
pp. 290-301
Persistent link: https://www.econbiz.de/10014318084
Saved in:
5
Toward a sport ecosystem logic
Buser, Markus
;
Woratschek, Herbert
;
Dickson, Geoff
; …
- In:
Journal of sport management : the official journal of …
36
(
2022
)
6
,
pp. 534-547
Persistent link: https://www.econbiz.de/10014246130
Saved in:
6
Understanding the lack of diversity in sport consumer behavior research
Delia, Elizabeth B.
;
Melton, E. Nicole
;
Sveinson, Katherine
- In:
Journal of sport management : the official journal of …
36
(
2022
)
3
,
pp. 265-276
Persistent link: https://www.econbiz.de/10013255815
Saved in:
7
Examining the efficacy of a government-led sport for development and peace event
Jones, Gareth J.
;
Taylor, Elizabeth
;
Wegner, Christine
; …
- In:
Journal of sport management : the official journal of …
36
(
2022
)
1
,
pp. 56-67
Persistent link: https://www.econbiz.de/10013255839
Saved in:
8
The identity work of health-conscious sport fans
Mansfield, Aaron C.
;
Katz, Matthew
;
Delia, Elizabeth B.
- In:
Journal of sport management : the official journal of …
36
(
2022
)
4
,
pp. 330-340
Persistent link: https://www.econbiz.de/10013325420
Saved in:
9
"Sport is double-edged" : a delphi study of spectator sport and population health
Berg, Brennan K.
;
Inoue, Yuhei
;
Bowers, Matthew T.
; …
- In:
Journal of sport management : the official journal of …
36
(
2022
)
4
,
pp. 341-354
Persistent link: https://www.econbiz.de/10013325427
Saved in:
10
Do consumer perceptions of tanking impact attendance at national basketball association games? : a sentiment analysis approach
Gong, Hua
;
Watanabe, Nicholas M.
;
Soebbing, Brian P.
; …
- In:
Journal of sport management : the official journal of …
35
(
2021
)
3
,
pp. 254-265
Persistent link: https://www.econbiz.de/10012658727
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