Understanding the lack of diversity in sport consumer behavior research
Year of publication: |
2022
|
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Authors: | Delia, Elizabeth B. ; Melton, E. Nicole ; Sveinson, Katherine ; Cunningham, George B. ; Lock, Daniel |
Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 36.2022, 3, p. 265-276
|
Subject: | fans | inclusion | institutional work | marketing | spectator sport | Konsumentenverhalten | Consumer behaviour | Sportmarketing | Sports marketing | Sportorganisation | Sport organization | Sport | Sports | Profisport | Professional sports | Sportveranstaltung | Sport event | Diversity Management | Diversity management | Sportökonomik | Sports economics |
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