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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"International journal of sport management and marketing : IJSMM"
~isPartOf:"Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction"
~isPartOf:"Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport"
~person:"Achen, Rebecca M."
~subject:"Social web"
~type_genre:"Article in journal"
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
International journal of sport management and marketing : IJSMM
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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The influence of Facebok engagement on relationship quality and consumer behavior in the National Basketball Association
Achen, Rebecca M.
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
4
,
pp. 247-268
Persistent link: https://www.econbiz.de/10011633637
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