The influence of Facebok engagement on relationship quality and consumer behavior in the National Basketball Association
Rebecca M. Achen
| Year of publication: |
October-December 2016
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| Authors: | Achen, Rebecca M. |
| Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 15.2016, 4, p. 247-268
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| Subject: | Facebook | National Basketball Association | social media marketing | sport | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Profisport | Professional sports | Konsumentenverhalten | Consumer behaviour | Ballsport | Ball game | Sportmarketing | Sports marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332667.2016.1209054 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011633637