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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"The journal of product & brand management"
~isPartOf:"The marketing review"
~person:"Yi, U-yŏng"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Consumer behaviour
2
Sportmarketing
2
Sports marketing
2
Advertising effects
1
Attitude
1
Banner advertisement
1
Breast cancer
1
Cancer
1
Celebrity endorsement
1
Celebrity-Werbung
1
Congruity
1
Corporate Social Responsibility
1
Corporate image
1
Corporate reputation
1
Corporate social responsibility
1
Corporate social responsibility (CSR)
1
Endorsement
1
Firmenimage
1
Future intention
1
Internet marketing
1
Krebskrankheit
1
Online-Marketing
1
Public relations
1
Purchase intention
1
Sponsoring
1
Sponsorship
1
Sport
1
Sport event
1
Sports
1
Sportveranstaltung
1
Website
1
Werbewirkung
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Öffentlichkeitsarbeit
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Yi, U-yŏng
Biscaia, Rui
3
Kwak, Dae Hee
3
Pedersen, Paul M.
3
Ahn, Taesoo
2
Behzad Foroughi
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Breuer, Christoph
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Dickson, Geoff
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Ha, Jae-Pil
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Hyde, Kenneth
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Suh, Young Ik
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Trail, Galen
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Abdolmaleki, Hossein
1
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Alfaro-Barrantes, Priscila
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Alon, Anat Toder
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Alpert, Frank
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Amanpreet Singh
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
International journal of sports marketing & sponsorship
The journal of product & brand management
The marketing review
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
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ECONIS (ZBW)
2
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The effect of endorsement and congruence on banner ads on sports websites
Yi, U-yŏng
;
Hur, Youngjin
;
Kim, Dae Yeon
;
Brigham, …
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 263-280
Persistent link: https://www.econbiz.de/10011781340
Saved in:
2
What makes an effective CSR program? : an analysis of the constructs of a cause-related participant sport sponsorship event
Sung, Minjung
;
Yi, U-yŏng
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
1
,
pp. 56-77
Persistent link: https://www.econbiz.de/10011557413
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