What makes an effective CSR program? : an analysis of the constructs of a cause-related participant sport sponsorship event
Year of publication: |
2016
|
---|---|
Authors: | Sung, Minjung ; Yi, U-yŏng |
Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 1464-6668, ZDB-ID 2013659-6. - Vol. 17.2016, 1, p. 56-77
|
Subject: | Breast cancer | Sponsorship | Purchase intention | Corporate social responsibility (CSR) | Corporate image | Sport event | Corporate Social Responsibility | Corporate social responsibility | Sponsoring | Sportveranstaltung | Sport | Sports | Sportmarketing | Sports marketing | Firmenimage | Corporate reputation | Krebskrankheit | Cancer | Öffentlichkeitsarbeit | Public relations | Konsumentenverhalten | Consumer behaviour |
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