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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"Journal of behavioral and experimental economics"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The marketing review"
~person:"Gonzalez-Serrano, Maria H."
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Consumer behaviour
1
Consumer experience
1
Fan engagement
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Gambling
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Gambling promotion
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Glücksspiel
1
Innovation
1
Professional sports
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Profisport
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Sport
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Gonzalez-Serrano, Maria H.
Grohs, Reinhard
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
Journal of behavioral and experimental economics
Journal of business research : JBR
The marketing review
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Innovative sports-embedded gambling promotion : a study of spectators' enjoyment and gambling intention during XFL games
Xu, Zimu
;
Gonzalez-Serrano, Maria H.
;
Porreca, Rocco
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 206-216
Persistent link: https://www.econbiz.de/10012545054
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