Innovative sports-embedded gambling promotion : a study of spectators' enjoyment and gambling intention during XFL games
Year of publication: |
2021
|
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Authors: | Xu, Zimu ; Gonzalez-Serrano, Maria H. ; Porreca, Rocco ; Jones, Paul |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 131.2021, p. 206-216
|
Subject: | Consumer experience | Fan engagement | Gambling promotion | Innovation | Sports | Glücksspiel | Gambling | Konsumentenverhalten | Consumer behaviour | Sportmarketing | Sports marketing | Verkaufsförderung | Sales promotion | Profisport | Professional sports | Sport |
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