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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of sports economics"
~isPartOf:"The marketing review"
~person:"Franck, Egon"
~person:"Gonzalez-Serrano, Maria H."
~subject:"Advertising effects"
~subject:"Konsumentenverhalten"
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Advertising effects
Konsumentenverhalten
Consumer behaviour
2
Professional sports
2
Profisport
2
Sportmarketing
2
Sports marketing
2
1995-2004
1
Athletes
1
Celebrity endorsement
1
Celebrity-Werbung
1
Consumer experience
1
Deutschland
1
Fan engagement
1
Football
1
Fußball
1
Gambling
1
Gambling promotion
1
Germany
1
Glücksspiel
1
Innovation
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Panel
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Panel study
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Sales promotion
1
Sport
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Sportler
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Franck, Egon
Gonzalez-Serrano, Maria H.
Grohs, Reinhard
2
Humphreys, Brad R.
2
Reisinger, Heribert
2
Schreyer, Dominik
2
Aiken, Kirk Damon
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Ansari, Payam
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1
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Brandes, Leif
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Calabuig, Ferran
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Gurrieri, Lauren
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Habitzreuter, Anna Mei
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Harrington, David Edwin
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
Journal of business research : JBR
Journal of sports economics
The marketing review
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ECONIS (ZBW)
2
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Innovative sports-embedded gambling promotion : a study of spectators' enjoyment and gambling intention during XFL games
Xu, Zimu
;
Gonzalez-Serrano, Maria H.
;
Porreca, Rocco
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 206-216
Persistent link: https://www.econbiz.de/10012545054
Saved in:
2
Local heroes and superstars : an empirical analysis of star attraction in German soccer
Brandes, Leif
;
Franck, Egon
;
Nüesch, Stephan
- In:
Journal of sports economics
9
(
2008
)
3
,
pp. 266-286
Persistent link: https://www.econbiz.de/10003732851
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