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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of sports economics"
~isPartOf:"The marketing review"
~person:"Humphreys, Brad R."
~subject:"Advertising effects"
~subject:"Konsumentenverhalten"
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Advertising effects
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Humphreys, Brad R.
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
Journal of business research : JBR
Journal of sports economics
The marketing review
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ECONIS (ZBW)
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The peculiar preferences of sports fans : toward a preference-based motivation for the uncertainty of outcome hypothesis
Humphreys, Brad R.
;
Miceli, Thomas J.
- In:
Journal of sports economics
20
(
2019
)
6
,
pp. 782-796
Persistent link: https://www.econbiz.de/10012111443
Saved in:
2
Sentiment bias in National Basketball Association betting
Feddersen, Arne
;
Humphreys, Brad R.
;
Soebbing, Brian P.
- In:
Journal of sports economics
19
(
2018
)
4
,
pp. 455-472
Persistent link: https://www.econbiz.de/10011855901
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