The peculiar preferences of sports fans : toward a preference-based motivation for the uncertainty of outcome hypothesis
Year of publication: |
2019
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Authors: | Humphreys, Brad R. ; Miceli, Thomas J. |
Published in: |
Journal of sports economics. - London [u.a.] : Sage, ISSN 1552-7794, ZDB-ID 2028945-5. - Vol. 20.2019, 6, p. 782-796
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Subject: | outcome uncertainty | fan preferences | team success | Risiko | Risk | Konsumentenverhalten | Consumer behaviour | Profisport | Professional sports | Fußball | Football | Präferenztheorie | Theory of preferences | Sportveranstaltung | Sport event | Motivation | Entscheidung unter Unsicherheit | Decision under uncertainty | Sport | Sports | Sportmarketing | Sports marketing |
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