//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of sports economics"
~isPartOf:"The marketing review"
~subject:"Advertising effects"
~subject:"Football"
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sports marketing"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Football
Konsumentenverhalten
Sports marketing
88
Sportmarketing
87
Professional sports
41
Profisport
41
Sport
37
Sports
37
Consumer behaviour
36
Sport event
33
Sportveranstaltung
33
Sponsoring
27
Sponsorship
27
Fußball
23
Sport organization
16
Sportorganisation
16
Beziehungsmarketing
11
Brand management
11
Markenführung
11
Relationship marketing
11
Brand image
10
Deutschland
10
Germany
10
Markenimage
10
Ball game
8
Ballsport
8
Werbewirkung
8
Gambling
7
Glücksspiel
7
Marketing management
7
Marketingmanagement
7
Social Web
6
Social web
6
Sports economics
6
Sportökonomik
6
Athletes
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Emotion
4
more ...
less ...
Online availability
All
Undetermined
26
Free
4
Type of publication
All
Article
46
Type of publication (narrower categories)
All
Article in journal
44
Aufsatz in Zeitschrift
44
Aufsatz im Buch
2
Book section
2
Conference paper
2
Konferenzbeitrag
2
Case study
1
Fallstudie
1
more ...
less ...
Language
All
English
44
German
2
Author
All
Breuer, Christoph
2
Grohs, Reinhard
2
Humphreys, Brad R.
2
Pawlowski, Tim
2
Reisinger, Heribert
2
Schreyer, Dominik
2
Thrassou, Alkis
2
Vrontis, Demetris
2
Aiken, Kirk Damon
1
Alvarez, Isabel
1
Ansari, Payam
1
Año, Vicente
1
Backhaus, Christof
1
Bee, Colleen
1
Boronczyk, Felix
1
Brandes, Leif
1
Brencis, Ainars
1
Brittain, Ian
1
Brown, Daniel
1
Buzeta, Cristian
1
Calabuig, Ferran
1
Calabuig-Moreno, Ferran
1
Campos, Carlos Pérez
1
Chadwick, Simon
1
Chapman, Michael
1
Cobbs, Joe
1
Cornwell, T. Bettina
1
Cross, Jeffrey
1
Dalakas, Vassilis
1
Dawson, Peter
1
Derbaix, Christian
1
Dias, Marta Ferreira
1
Dreisbach, Jan
1
Fantapié Altobelli, Claudia
1
Fazal-e-Hasan, Syed
1
Feddersen, Arne
1
Fink, Elian
1
Franck, Egon
1
Gonzalez-Serrano, Maria H.
1
Gordon, Ross
1
more ...
less ...
Published in...
All
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
Journal of business research : JBR
Journal of sports economics
The marketing review
Sport marketing quarterly : preferred journal of the Sport Marketing Association
87
International journal of sports marketing & sponsorship
84
Journal of sport management : the official journal of the North American Society of Sport Management
83
International journal of sport management and marketing : IJSMM
77
European Sport management quarterly : ESMQ
63
Sport management review
62
Sport, Business and Management : an international journal ; SBM
15
International journal of sport finance
13
European journal of marketing : EJM
9
Journal of strategic marketing
8
Asia Pacific journal of marketing and logistics
7
The journal of brand management : an international journal
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of marketing communications
6
Services marketing quarterly
6
European journal of operational research : EJOR
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of promotion management : JPM
5
Journal of retailing and consumer services
5
SpringerLink / Bücher
5
The service industries journal
5
Applied economics
4
European journal of international management : EJIM
4
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
4
Journal of marketing management : MM
4
Strategies in sports marketing : technologies and emerging trends
4
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
3
Journal for global business advancement : JGBA
3
Journal of advertising research
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of promotion management : innovations in planning and applied research
3
Journal of risk and financial management : JRFM
3
Organizations and markets in emerging economies
3
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
3
Reutlinger Diskussionsbeiträge zu Marketing und Management
3
Sport marketing in a global environment : strategic perspectives
3
The journal of consumer marketing
3
The journal of product & brand management
3
more ...
less ...
Source
All
ECONIS (ZBW)
46
Showing
1
-
10
of
46
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Emotional cues and the demand for televised sports : evidence from the UEFA Champions League
Richardson, Travis
;
Nalbantis, Georgios
;
Pawlowski, Tim
- In:
Journal of sports economics
24
(
2023
)
8
,
pp. 993-1025
Persistent link: https://www.econbiz.de/10014384475
Saved in:
2
European men's club football in the eyes of consumers : the determinants of television broadcast demand
Macedo, Anthony
;
Dias, Marta Ferreira
;
Mourão, Paulo Reis
- In:
Journal of sports economics
24
(
2023
)
5
,
pp. 579-623
Persistent link: https://www.econbiz.de/10014295385
Saved in:
3
Do fans impact sports outcomes? : a COVID-19 natural experiment
Cross, Jeffrey
;
Uhrig, Richard
- In:
Journal of sports economics
24
(
2023
)
1
,
pp. 3-27
Persistent link: https://www.econbiz.de/10013474058
Saved in:
4
Stadium attendance demand research : a scoping review
Schreyer, Dominik
;
Ansari, Payam
- In:
Journal of sports economics
23
(
2022
)
6
,
pp. 749-788
Persistent link: https://www.econbiz.de/10013392113
Saved in:
5
Disaggregated attendance demand : comparing daily ticket purchasers and season ticket holders in K-League 1
Sung, Hojun
;
Pyun, Hyunwoong
- In:
Journal of sports economics
24
(
2023
)
6
,
pp. 717-736
Persistent link: https://www.econbiz.de/10014325785
Saved in:
6
The negative effect of CSR-CSI domain overlap in CSR-linked sport sponsorship
Kang, Taeahn
;
Matsuoka, Hirotaka
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013534267
Saved in:
7
The impact of brand communities on public and private brand loyalty : a field study in professional sports
Mills, Mark
;
Oghazi, Pejvak
;
Hultman, Magnus
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1077-1086
Persistent link: https://www.econbiz.de/10013185078
Saved in:
8
Sports fans and innovation : an analysis of football fans' satisfaction with video assistant refereeing through social identity and argumentative theories
Winand, Mathieu
;
Schneiders, Christopher
;
Merten, Sebastian
- In:
Journal of business research : JBR
136
(
2021
),
pp. 99-109
Persistent link: https://www.econbiz.de/10012663266
Saved in:
9
The path to game-day attendance runs through sports fan rituals
Fazal-e-Hasan, Syed
;
Neale, Larry
;
Sekhon, Harjit
; …
- In:
Journal of business research : JBR
137
(
2021
),
pp. 308-318
Persistent link: https://www.econbiz.de/10012665717
Saved in:
10
Fantasy sports and beyond : complementary digital experiences (CDXs) as innovations for enhancing fan experience
Yuksel, Mujde
;
Smith, Andrew N.
;
Milne, George R.
- In:
Journal of business research : JBR
134
(
2021
),
pp. 143-155
Persistent link: https://www.econbiz.de/10012643523
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->