Fantasy sports and beyond : complementary digital experiences (CDXs) as innovations for enhancing fan experience
Mujde Yuksel, Andrew N. Smith, George R. Milne
| Year of publication: |
2021
|
|---|---|
| Authors: | Yuksel, Mujde ; Smith, Andrew N. ; Milne, George R. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 134.2021, p. 143-155
|
| Subject: | Complementary digital experiences | Customer experience | Customer journeys | Fantasy sports | Innovation | Sports management | Sport | Sports | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Sportmarketing | Sports marketing | Digitalisierung | Digitization | Sportmanagement | Sport management | Innovationsmanagement | Innovation management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.05.037 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012643523