//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Social web"
~subject:"Sport"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sports marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Social web
Sport
Sportmarketing
53
Sports marketing
53
Sponsoring
19
Sponsorship
19
Sport event
15
Sportveranstaltung
15
Deutschland
14
Germany
14
Sports
14
Professional sports
13
Profisport
13
Brand management
11
Markenführung
11
Sport organization
9
Sportorganisation
9
Brand image
8
Markenimage
8
Marketing management
7
Marketingmanagement
7
Consumer behaviour
6
Konsumentenverhalten
6
Beziehungsmarketing
5
Relationship marketing
5
Sport policy
5
Sportpolitik
5
Advertising effects
3
Athletes
3
Football
3
Fußball
3
Guerilla marketing
3
Guerilla-Marketing
3
Management
3
Organisation
3
Organization
3
Sportler
3
Sports economics
3
Sportökonomik
3
USA
3
United States
3
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
17
Type of publication (narrower categories)
All
Article in journal
11
Aufsatz in Zeitschrift
11
Aufsatz im Buch
6
Book section
6
Language
All
English
14
German
3
Author
All
Athanasopoulou, Pinelopi
1
Bühler, André W.
1
Chun, Eunha
1
Gordon, Brian S.
1
Gottfridsson, Patrik
1
James, Jeffrey
1
James, Jeffrey D.
1
Kang, Taeahn
1
Kaplanidou, Kyriaki Kiki
1
Kim, Kihan
1
Kim, Soojin
1
Kim, Yongjae
1
Knott, Brendon
1
Ko, Eunju
1
Ko, Jane
1
Krüger, Kevin
1
Lee, Jieun
1
Lim, Choong Hoon
1
Lyberger, Mark R.
1
Matsuoka, Hirotaka
1
Naylor, Michael
1
Nufer, Gerd
1
Papacharalampous, Nikolaos
1
Papadimitriou, Dimitra
1
Pedersen, Paul M.
1
Regier, Stefanie
1
Rundh, Bo
1
Sarli, Elena
1
Shank, Matthew D.
1
Stavros, Constantino
1
Stewart, Mark F.
1
Suchy, Günther
1
Swart, Kamilla
1
Takamatsu, Shohei
1
Trivedi, Jay
1
Yi, U-yŏng
1
more ...
less ...
Published in...
All
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
The journal of business & industrial marketing
International journal of sports marketing & sponsorship
81
Sport management review
74
European Sport management quarterly : ESMQ
65
Journal of sport management : the official journal of the North American Society of Sport Management
65
International journal of sport management and marketing : IJSMM
62
Sport marketing quarterly : preferred journal of the Sport Marketing Association
47
Journal of business research : JBR
28
Sport, Business and Management : an international journal ; SBM
18
International journal of sport finance
10
European journal of operational research : EJOR
8
European journal of marketing : EJM
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
6
Sportmanagement : SPM
6
Tourism management perspectives : TMP
6
Applied economics
5
Journal of sports economics
5
Journal of strategic marketing
5
Marketing intelligence & planning
5
European journal of international management : EJIM
4
Journal of service management
4
Management decision : MD
4
Routledge international handbooks
4
Services marketing quarterly
4
Asia Pacific journal of marketing and logistics
3
Die Ökonomie des Sports in den Medien
3
Handbook of research on integrating social media into strategic marketing
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
3
Journal of retailing and consumer services
3
Journal of vacation marketing : an international journal
3
Psychology & marketing
3
Routledge sports marketing
3
Sport marketing in a global environment : strategic perspectives
3
SpringerLink / Bücher
3
The marketing review
3
The service industries journal
3
more ...
less ...
Source
All
ECONIS (ZBW)
17
Showing
1
-
10
of
17
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Sponsoring many or few sports properties? : moderated mediation effect of perceived sponsor ubiquity depending on sponsor–property fit
Kang, Taeahn
;
Matsuoka, Hirotaka
- In:
The journal of business & industrial marketing
38
(
2023
)
4
,
pp. 774-787
Persistent link: https://www.econbiz.de/10014227500
Saved in:
2
The relationship between sponsorship objectives and sport team reputation among sponsor companies : an exploratory study focusing on sponsors of a Japanese professional women's vol...
Takamatsu, Shohei
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 252-268
Persistent link: https://www.econbiz.de/10013177329
Saved in:
3
Effect of corporate image of the sponsor on brand love and purchase intentions : the moderating role of sports involvement
Trivedi, Jay
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
2
,
pp. 188-209
Persistent link: https://www.econbiz.de/10012257937
Saved in:
4
Sport event-sponsor fit and its effects on sponsor purchase intentions : a non-consumer perspective among athletes, volunteers and spectators
Papadimitriou, Dimitra
;
Kaplanidou, Kyriaki Kiki
; …
- In:
The journal of business & industrial marketing
31
(
2016
)
2
,
pp. 247-259
Persistent link: https://www.econbiz.de/10011486530
Saved in:
5
Delivering sports events : the arena concept in sports from a network perspective
Rundh, Bo
;
Gottfridsson, Patrik
- In:
The journal of business & industrial marketing
30
(
2015
)
7
,
pp. 785-794
Persistent link: https://www.econbiz.de/10011420328
Saved in:
6
The development of new sponsorship deals as new business-to-business services
Athanasopoulou, Pinelopi
;
Sarli, Elena
- In:
The journal of business & industrial marketing
30
(
2015
)
5
,
pp. 552-561
Persistent link: https://www.econbiz.de/10011339884
Saved in:
7
Sportmarkenführung in Social Networks
Regier, Stefanie
;
Krüger, Kevin
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 273-294)
.
2014
Persistent link: https://www.econbiz.de/10010354041
Saved in:
8
Investigating the moderating role of sport service type and personality on audiences' emotional responses to hedonic vs. cognitive advertisement
Lim, Choong Hoon
;
Yi, U-yŏng
;
Pedersen, Paul M.
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 55-71
Persistent link: https://www.econbiz.de/10010406124
Saved in:
9
Sport marketing and media research : contributions from the global network of scholars in sport management
Kim, Kihan
;
James, Jeffrey
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 1-7
Persistent link: https://www.econbiz.de/10010406135
Saved in:
10
Segmenting sport video gamers by motivation : a cluster analysis
Kim, Yongjae
;
Kim, Soojin
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 92-108
Persistent link: https://www.econbiz.de/10010406153
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->