The development of new sponsorship deals as new business-to-business services
Pinelopi Athanasopoulou and Elena Sarli
| Year of publication: |
2015
|
|---|---|
| Authors: | Athanasopoulou, Pinelopi ; Sarli, Elena |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 30.2015, 5, p. 552-561
|
| Subject: | Professional services | Sport | Business-to-business marketing | New service development | NSD process | Sponsorships | Sponsoring | Sponsorship | B-to-B-Marketing | Unternehmensdienstleistung | Business services | Lieferantenmanagement | Supplier relationship management | Dienstleistung | Services | Dienstleistungsmarketing | Services marketing | Dienstleistungsinnovation | Service innovation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011339884