//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Social web"
~subject:"Sport event"
~subject:"Sport"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sports marketing"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Social web
Sport event
Sport
Sportmarketing
52
Sports marketing
52
Sponsoring
19
Sponsorship
19
Deutschland
14
Germany
14
Sports
14
Sportveranstaltung
14
Professional sports
13
Profisport
13
Brand management
11
Markenführung
11
Sport organization
9
Sportorganisation
9
Brand image
8
Markenimage
8
Consumer behaviour
6
Konsumentenverhalten
6
Marketing management
6
Marketingmanagement
6
Beziehungsmarketing
5
Relationship marketing
5
Sport policy
5
Sportpolitik
5
Advertising effects
3
Athletes
3
Football
3
Fußball
3
Guerilla marketing
3
Guerilla-Marketing
3
Management
3
Organisation
3
Organization
3
Sportler
3
Sports economics
3
Sportökonomik
3
USA
3
United States
3
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
24
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
14
Aufsatz in Zeitschrift
14
Aufsatz im Buch
12
Book section
12
Collection of articles of several authors
2
Sammelwerk
2
Language
All
English
17
German
9
Author
All
Bühler, André W.
5
Nufer, Gerd
5
Kim, Kihan
2
Athanasopoulou, Pinelopi
1
Chun, Eunha
1
Digel, Helmut
1
Fahrner, Marcel
1
Gordon, Brian S.
1
Gottfridsson, Patrik
1
James, Jeffrey
1
James, Jeffrey D.
1
Kang, Taeahn
1
Kaplanidou, Kyriaki Kiki
1
Kim, Soojin
1
Kim, Yongjae
1
Knott, Brendon
1
Ko, Eunju
1
Ko, Jane
1
Krüger, Kevin
1
Lee, Jieun
1
Lim, Choong Hoon
1
Lyberger, Mark R.
1
Matsuoka, Hirotaka
1
Naylor, Michael
1
Papacharalampous, Nikolaos
1
Papadimitriou, Dimitra
1
Pedersen, Paul M.
1
Ratten, Vanessa
1
Regier, Stefanie
1
Rundh, Bo
1
Sarli, Elena
1
Shank, Matthew D.
1
Stavros, Constantino
1
Stewart, Mark F.
1
Suchy, Günther
1
Swart, Kamilla
1
Séguin, Benoit
1
Takamatsu, Shohei
1
Trivedi, Jay
1
Tsiotsou, Rodoula
1
more ...
less ...
Published in...
All
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
The journal of business & industrial marketing
International journal of sports marketing & sponsorship
94
International journal of sport management and marketing : IJSMM
80
Sport management review
80
European Sport management quarterly : ESMQ
75
Sport marketing quarterly : preferred journal of the Sport Marketing Association
75
Journal of sport management : the official journal of the North American Society of Sport Management
73
Journal of business research : JBR
34
Sport, Business and Management : an international journal ; SBM
20
Journal of sports economics
17
International journal of sport finance
15
European journal of marketing : EJM
10
European journal of operational research : EJOR
8
Sportmanagement : SPM
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of strategic marketing
6
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
6
Routledge international handbooks
6
Tourism management perspectives : TMP
6
Applied economics
5
Marketing intelligence & planning
5
Strategies in sports marketing : technologies and emerging trends
5
Asia Pacific journal of marketing and logistics
4
European journal of international management : EJIM
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of event and festival management
4
Journal of promotion management : JPM
4
Journal of retailing and consumer services
4
Journal of service management
4
Management decision : MD
4
Services marketing quarterly
4
SpringerLink / Bücher
4
An Elgar research collection
3
Business horizons
3
Die Ökonomie des Sports in den Medien
3
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
3
Handbook of research on integrating social media into strategic marketing
3
International journal of advertising : the review of marketing communications
3
more ...
less ...
Source
All
ECONIS (ZBW)
26
Showing
1
-
10
of
26
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Sponsoring many or few sports properties? : moderated mediation effect of perceived sponsor ubiquity depending on sponsor–property fit
Kang, Taeahn
;
Matsuoka, Hirotaka
- In:
The journal of business & industrial marketing
38
(
2023
)
4
,
pp. 774-787
Persistent link: https://www.econbiz.de/10014227500
Saved in:
2
The relationship between sponsorship objectives and sport team reputation among sponsor companies : an exploratory study focusing on sponsors of a Japanese professional women's vol...
Takamatsu, Shohei
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 252-268
Persistent link: https://www.econbiz.de/10013177329
Saved in:
3
Effect of corporate image of the sponsor on brand love and purchase intentions : the moderating role of sports involvement
Trivedi, Jay
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
2
,
pp. 188-209
Persistent link: https://www.econbiz.de/10012257937
Saved in:
4
Sport event-sponsor fit and its effects on sponsor purchase intentions : a non-consumer perspective among athletes, volunteers and spectators
Papadimitriou, Dimitra
;
Kaplanidou, Kyriaki Kiki
; …
- In:
The journal of business & industrial marketing
31
(
2016
)
2
,
pp. 247-259
Persistent link: https://www.econbiz.de/10011486530
Saved in:
5
Delivering sports events : the arena concept in sports from a network perspective
Rundh, Bo
;
Gottfridsson, Patrik
- In:
The journal of business & industrial marketing
30
(
2015
)
7
,
pp. 785-794
Persistent link: https://www.econbiz.de/10011420328
Saved in:
6
The development of new sponsorship deals as new business-to-business services
Athanasopoulou, Pinelopi
;
Sarli, Elena
- In:
The journal of business & industrial marketing
30
(
2015
)
5
,
pp. 552-561
Persistent link: https://www.econbiz.de/10011339884
Saved in:
7
Markenmanagement im Umfeld von Sportgroßveranstaltungen im Zeitalter des Ambush Marketing
Séguin, Benoit
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 295-315)
.
2014
Persistent link: https://www.econbiz.de/10010354039
Saved in:
8
Sportmarkenführung in Social Networks
Regier, Stefanie
;
Krüger, Kevin
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 273-294)
.
2014
Persistent link: https://www.econbiz.de/10010354041
Saved in:
9
Ambush Marketing im Sport : wie Nicht-Sponsoren Sportveranstaltungen zur Markenkommunikation nutzen
Nufer, Gerd
;
Bühler, André W.
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 145-164)
.
2014
Persistent link: https://www.econbiz.de/10010354123
Saved in:
10
Investigating the moderating role of sport service type and personality on audiences' emotional responses to hedonic vs. cognitive advertisement
Lim, Choong Hoon
;
Yi, U-yŏng
;
Pedersen, Paul M.
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 55-71
Persistent link: https://www.econbiz.de/10010406124
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->