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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport"
~isPartOf:"Sport management review"
~subject:"Arbeitsgruppe"
~subject:"Social Web"
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Arbeitsgruppe
Social Web
Sportmarketing
152
Sports marketing
152
Sport
73
Sports
73
Professional sports
72
Profisport
72
Consumer behaviour
58
Konsumentenverhalten
58
Sport organization
43
Sportorganisation
43
Sponsoring
34
Sponsorship
34
Sport event
32
Sportveranstaltung
32
Brand management
29
Markenführung
29
Football
25
Fußball
25
Brand image
18
Markenimage
18
Deutschland
15
Germany
15
Sport policy
15
Sportpolitik
15
Beziehungsmarketing
14
Management
14
Relationship marketing
14
Social web
14
Team
14
USA
14
United States
14
Ball game
12
Ballsport
12
Organisation
11
Organization
11
Athletes
10
Emotion
10
Marketing management
10
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22
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Chang, Yonghwan
2
Heere, Bob
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Jang, Wonseok
2
Ko, Yong Jae
2
Armstrong, Cole
1
Asada, Akira
1
Baumgartner, Hans
1
Bennett, Gregg
1
Biscaia, Rui
1
Blaszka, Matthew
1
Chen, Kuan-Ju
1
Coll, Santiago Forgas
1
Correia, Abel
1
Davies, Melissa
1
Eagleman, Andrea N.
1
Farrelly, Francis
1
Hambrick, Marion E.
1
Icekson, Tamar
1
Inoue, Yuhei
1
Katz, Matthew
1
Kent, Aubrey
1
Kim, Daehwan
1
Kim, Han Soo
1
Kim, Milyang
1
Kim, Minjung
1
Kim, Yu Kyoum
1
Koenigstorfer, Joerg
1
Koo, Jakeun
1
Kreutzer, Andrew
1
Krüger, Kevin
1
Lee, Seunghwan
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Lee, Younghan
1
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Marôco, João
1
Matute, Jorge
1
Meng, Matthew D.
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
Journal of marketing communications
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
Sport management review
International journal of sport management and marketing : IJSMM
23
European Sport management quarterly : ESMQ
22
International journal of sports marketing & sponsorship
22
Sport marketing quarterly : preferred journal of the Sport Marketing Association
20
Journal of sport management : the official journal of the North American Society of Sport Management
16
Journal of business research : JBR
6
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
4
Handbook of research on integrating social media into strategic marketing
3
Psychology & marketing
3
Sport, Business and Management : an international journal ; SBM
3
The journal of brand management : an international journal
3
Corporate reputation review
2
Journal for global business advancement : JGBA
2
Journal of retailing and consumer services
2
Journal of risk and financial management : JRFM
2
Journal of strategic marketing
2
Marketing analysis in sport business : global perspectives
2
The journal of consumer marketing
2
The service industries journal
2
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Business horizons
1
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
1
Consumer behavior review : CBR
1
Corporate ownership & control : international scientific journal
1
Corporate reputation review : an international journal
1
DBS business review : an international academic collaboration
1
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
Digital business
1
Emotions and social interaction through the lens of service-dominant logic
1
European journal of international management : EJIM
1
European journal of operational research : EJOR
1
Innovation: organization & management : IOM
1
International journal of advertising : the review of marketing communications
1
International journal of networking and virtual organisations : IJNVO
1
International journal of sport finance
1
Journal of Indian business research
1
Journal of consumer behaviour
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
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ECONIS (ZBW)
24
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1
No name, no logo, no problem? : Examining early fan connections to NHL Seattle
Davies, Melissa
;
Armstrong, Cole
;
Blaszka, Matthew
- In:
Sport management review
25
(
2022
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10013426216
Saved in:
2
The roles of team identification and psychological ownership in fans’ intentions to purchase team-licensed and a sponsor’s products : the case of FC Barcelona members
Palau i Saumell, Ramon
;
Matute, Jorge
;
Coll, Santiago Forgas
- In:
Sport management review
25
(
2022
)
5
,
pp. 791-819
Persistent link: https://www.econbiz.de/10014277027
Saved in:
3
Do humanized team mascots attract new fans? : application and extension of the anthropomorphism theory
Ko, Yong Jae
;
Asada, Akira
;
Jang, Wonseok
;
Kim, Daehwan
; …
- In:
Sport management review
25
(
2022
)
5
,
pp. 820-846
Persistent link: https://www.econbiz.de/10014277029
Saved in:
4
The effect of sport team reputation on team attachment and community attachment : a comparison of fans, local residents, and sponsors
Takamatsu, Shohei
- In:
Sport management review
24
(
2021
)
4
,
pp. 620-641
Persistent link: https://www.econbiz.de/10013327267
Saved in:
5
Viewing sports online together? : psychological consequences on social live streaming service usage
Kim, Han Soo
;
Kim, Minjung
- In:
Sport management review
23
(
2020
)
5
,
pp. 869-882
Persistent link: https://www.econbiz.de/10012421860
Saved in:
6
Team identification and sports fandom as predictors of fan aggression : the moderating role of ageing
Toder-Alon, Anat
;
Icekson, Tamar
;
Shuv-Ami, Avichai
- In:
Sport management review
22
(
2019
)
2
,
pp. 194-208
Persistent link: https://www.econbiz.de/10012013976
Saved in:
7
Spectators' emotional responses in tweets during the Super Bowl 50 game
Chang, Yonghwan
- In:
Sport management review
22
(
2019
)
3
,
pp. 348-362
Persistent link: https://www.econbiz.de/10012099376
Saved in:
8
Influence of team identification, game outcome, and game process on sport consumers’ happiness
Jang, Wonseok
;
Wann, Daniel L.
;
Ko, Yong Jae
- In:
Sport management review
21
(
2018
)
1
,
pp. 63-71
Persistent link: https://www.econbiz.de/10011808738
Saved in:
9
Sport team personality : it's not all about winning!
Stadler Blank, Ashley
;
Koenigstorfer, Joerg
; …
- In:
Sport management review
21
(
2018
)
2
,
pp. 114-132
Persistent link: https://www.econbiz.de/10011866637
Saved in:
10
Sports fan experience : electronic word-of-mouth in ephemeral social media
Wakefield, Lane T.
;
Bennett, Gregg
- In:
Sport management review
21
(
2018
)
2
,
pp. 147-159
Persistent link: https://www.econbiz.de/10011866642
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