Sport team personality : it's not all about winning!
Ashley Stadler Blank, Joerg Koenigstorfer, Hans Baumgartner
| Year of publication: |
April 2018
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|---|---|
| Authors: | Stadler Blank, Ashley ; Koenigstorfer, Joerg ; Baumgartner, Hans |
| Published in: |
Sport management review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1441-3523, ZDB-ID 2105257-8. - Vol. 21.2018, 2, p. 114-132
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| Subject: | Brand personality | Scale development | Professional sport | Team identification | Perceptual mapping | Profisport | Professional sports | Markenimage | Brand image | Sportorganisation | Sport organization | Sportmarketing | Sports marketing | Arbeitsgruppe | Team | Markenführung | Brand management | Persönlichkeitspsychologie | Personality psychology | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.smr.2017.05.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011866637